DAA Participating Companies & Organizations

DAA participating companies are leaders in every part of the U.S. interest-based advertising ecosystem who use consumer information responsibly for marketing purposes in accordance with DAA Principles. Those participating companies include brand advertisers, agencies, publishers, ad networks, and ad tech companies. Enforcement of the DAA Principles extends beyond participating companies to cover every company using consumer data for interest-based advertising and other covered purposes under the Principles. A partial list of DAA participating companies follows:

Merkle, Inc.

Ad Network | Ad Tech

33Across
4INFO
Accordant Media
Acuity Ads
Acxiom
Adara
Adblade
Adbrain
AdGear
Adprime Media
AdRoll
Adtegrity
Aggregate Knowledge
Airpush, Inc.
Alphonso
Amobee
AOL Inc.
Apollo
AppNexus, Inc.
Arbor Technologies, Inc.
Audience Partners
AudienceScience
Bazaarvoice
Beeswax
Bidtellect
BlueKai
Bombora
Catalina Buyer Vision
Centro
Clickagy
Cognitiv
comScore
Conversant Media
CPXi
Crisp Media
Criteo
Cross Pixel, Inc.
Cybba, Inc.
DataLogix
DataXu
Datonics
Dealer.com
DEFY Media
Demandbase, Inc.
Dstillery
El Toro.com, LLC
EMX
Euclid Analytics
Exponential Inc.
Eyeota Pte, Ltd.
Eyereturn Marketing
Eyeview Digital
Facebook
Factual
Fiksu
Flashtalking
Foursquare
Geobid
Goodway Group
Google
GR Digital
GroundTruth
Happyfication
iBehavior
Ignition One
IHS Markit Digital
Index Exchange
InMobi
Innovid
Intent Media
Intertrust Technologies Corp.
iPromote
IQM Corporation
Jivox Corp.
Jun Group
Kargo
Knorex
LinkedIn
LiveIntent
LKQD Technologies, Inc.
LoopMe Ltd.
Lotame
Madison Logic
Magnetic
Marchex, Inc.
Media.net
MediaMath
MGID, Inc.
The Mobile Majority
[m]Platform
Nanigans
Nativo
Netmining
NetSeer
Neustar
Nielsen Marketing Cloud
NinthDecimal
Numberly
OneMarket Shopper Exchange
OpenX
Opera Mediaworks LLC.
Oracle Data Cloud
Oracle Marketing Cloud
Outbrain
ownerIQ
Parrable
Parsec.Media
Philo
PinsightMedia
PlaceIQ
PubMatic
PulsePoint
PushSpring
Qualia Media
Quantcast
Quinstreet
RadiumOne
Rakuten Marketing
Resonate
Retargetly
Revcontent
RhythmOne
Rockerbox, Inc
Rocket Fuel Inc.
Rubicon Project
RUN
salesforce DMP
ShareThis
Sharethrough
Signet Jewelers
Simpli.fi
SITO Mobile
Sizmek
SmartAsset
Sojern
Sovrn
Specific Media
SpotX
SRAX
SteelHouse
Synacor
Taboola
Tapad
TapFwd
Taptica, Ltd.
Teemo, Inc.
Tersertude
theScore
Throttle
The Trade Desk, Inc.
TravelClick
Tribal Fusion
TripleLift
Trueffect
TubeMogul
Tutela Technologies Ltd.
Ubimo
Undertone
Unruly
V12 Data
Valassis Digital
Varick
Vibrant Media
VideoAmp
Videology
Vindico
ViralGains.com
Visto
WeatherBug
Weborama
Xaxis
Yahoo
Yieldmo, Inc.
YuMe, Inc.
Zeta Global

AddThis
AOL Platforms
BlueCava
LiveRamp

AdNetwork | AdTech

AdReady

Ad Agency

The Exchange Lab
GroupM
GumGum
The Media Innovation Group
Omnicom Media Group
RGM Group

Automotive

BMW
Chrysler
FordDirect
General Motors
Honda
Kia Motors America
Mazda
Subaru
Toyota

Communications

AT&T
Sprint
U.S. Cellular
Verizon

Consumer Packaged Goods

Beam Suntory
Bic
Big Heart Pet Brands
Clorox
The Dannon Company
General Mills
Kellogg Company
Kimbery-Clark Company
Kraft Foods
Mars, Inc.
Nestle Purina
Procter & Gamble
SC Johnson
Unilever
Vitamix

Financial Services | Insurance

Allstate
American Express Travel
Bank of America
Charles Schwab
Chase
CitiCorp
Experian
Marcus by Goldman Sachs
Progressive
T. Rowe Price
U.S. Bank
Vanguard
Visa
Voya

Health | Pharmaceutical

Align Technology, Inc.
Bristol-Myers Squibb
Drugs.com
Healthy Offers Inc.
i-Health, Inc.
Incyte Corporation
Lilly
Medicx Media Solutions
Mylan Specialty L.P.
Sage Therapeutics
Vitas Healtcare
WebMD
Weight Watchers

Media | Publishing

About.com
BlogHer
Boston Globe Media
CafeMom
Comet
Conde Nast
Consumers Union
Disney
The Economist
Gannett
GSN
Hearst
Hulu
Inform
Kelley Blue Book
Leaf Group
Live Nation
Monster
Netflix
New York Magazine
News Corp.
OAAA
Scripps Networks
Sharecare
Shopzilla, Inc
Trader Interactive
Turner
xfinity
Ziff Davis

ESPN

Retail | E-Commerce

1-800 Contacts
Amazon.com
Best Buy
GAP, Inc.
Lowe's
Staples
Target
Walmart
Whirlpool

Technology

Adobe
Dell
Drawbridge
HP
IBM
Intel
Kenshoo
Microsoft
Xerox

Travel | Hospitality

Alaska Airlines
Brinker International
Cedar Fair Entertainment Company
Chili's
e-Miles
Enterprise Holdings
Hilton Hotels and Resorts
InterContinental Hotels Group(IHG)
NetJets
Starbucks Coffee
Subway

Other

CareerBuilder
DeVry University
Education Management Corporation
Great Schools
J.D. Power
Publishers Clearing House
University of Phoenix, Inc.

Merkle, Inc.

Ad Network | Ad Tech

33Across
4INFO
Accordant Media
Acuity Ads
Acxiom
Adara
Adblade
Adbrain
AdGear
Adprime Media
AdRoll
Adtegrity
Aggregate Knowledge
Airpush, Inc.
Alphonso
Amobee
AOL Inc.
Apollo
AppNexus, Inc.
Arbor Technologies, Inc.
Audience Partners
AudienceScience
Bazaarvoice
Beeswax
Bidtellect
BlueKai
Bombora
Catalina Buyer Vision
Centro
Clickagy
Cognitiv
comScore
Conversant Media
CPXi
Crisp Media
Criteo
Cross Pixel, Inc.
Cybba, Inc.
DataLogix
DataXu
Datonics
Dealer.com
DEFY Media
Demandbase, Inc.
Dstillery
El Toro.com, LLC
EMX
Euclid Analytics
Exponential Inc.
Eyeota Pte, Ltd.
Eyereturn Marketing
Eyeview Digital
Facebook
Factual
Fiksu
Flashtalking
Foursquare
Geobid
Goodway Group
Google
GR Digital
GroundTruth
Happyfication
iBehavior
Ignition One
IHS Markit Digital
Index Exchange
InMobi
Innovid
Intent Media
Intertrust Technologies Corp.
iPromote
IQM Corporation
Jivox Corp.
Jun Group
Kargo
Knorex
LinkedIn
LiveIntent
LKQD Technologies, Inc.
LoopMe Ltd.
Lotame
Madison Logic
Magnetic
Marchex, Inc.
Media.net
MediaMath
MGID, Inc.
The Mobile Majority
[m]Platform
Nanigans
Nativo
Netmining
NetSeer
Neustar
Nielsen Marketing Cloud
NinthDecimal
Numberly
OneMarket Shopper Exchange
OpenX
Opera Mediaworks LLC.
Oracle Data Cloud
Oracle Marketing Cloud
Outbrain
ownerIQ
Parrable
Parsec.Media
Philo
PinsightMedia
PlaceIQ
PubMatic
PulsePoint
PushSpring
Qualia Media
Quantcast
Quinstreet
RadiumOne
Rakuten Marketing
Resonate
Retargetly
Revcontent
RhythmOne
Rockerbox, Inc
Rocket Fuel Inc.
Rubicon Project
RUN
salesforce DMP
ShareThis
Sharethrough
Signet Jewelers
Simpli.fi
SITO Mobile
Sizmek
SmartAsset
Sojern
Sovrn
Specific Media
SpotX
SRAX
SteelHouse
Synacor
Taboola
Tapad
TapFwd
Taptica, Ltd.
Teemo, Inc.
Tersertude
theScore
Throttle
The Trade Desk, Inc.
TravelClick
Tribal Fusion
TripleLift
Trueffect
TubeMogul
Tutela Technologies Ltd.
Ubimo
Undertone
Unruly
V12 Data
Valassis Digital
Varick
Vibrant Media
VideoAmp
Videology
Vindico
ViralGains.com
Visto
WeatherBug
Weborama
Xaxis
Yahoo
Yieldmo, Inc.
YuMe, Inc.
Zeta Global

AddThis
AOL Platforms
BlueCava
LiveRamp

AdNetwork | AdTech

AdReady

Ad Agency

The Exchange Lab
GroupM
GumGum
The Media Innovation Group
Omnicom Media Group
RGM Group

Automotive

BMW
Chrysler
FordDirect
General Motors
Honda
Kia Motors America
Mazda
Subaru
Toyota

Communications

AT&T
Sprint
U.S. Cellular
Verizon

Consumer Packaged Goods

Beam Suntory
Bic
Big Heart Pet Brands
Clorox
The Dannon Company
General Mills
Kellogg Company
Kimbery-Clark Company
Kraft Foods
Mars, Inc.
Nestle Purina
Procter & Gamble
SC Johnson
Unilever
Vitamix

Financial Services | Insurance

Allstate
American Express Travel
Bank of America
Charles Schwab
Chase
CitiCorp
Experian
Marcus by Goldman Sachs
Progressive
T. Rowe Price
U.S. Bank
Vanguard
Visa
Voya

Health | Pharmaceutical

Align Technology, Inc.
Bristol-Myers Squibb
Drugs.com
Healthy Offers Inc.
i-Health, Inc.
Incyte Corporation
Lilly
Medicx Media Solutions
Mylan Specialty L.P.
Sage Therapeutics
Vitas Healtcare
WebMD
Weight Watchers

Media | Publishing

About.com
BlogHer
Boston Globe Media
CafeMom
Comet
Conde Nast
Consumers Union
Disney
The Economist
Gannett
GSN
Hearst
Hulu
Inform
Kelley Blue Book
Leaf Group
Live Nation
Monster
Netflix
New York Magazine
News Corp.
OAAA
Scripps Networks
Sharecare
Shopzilla, Inc
Trader Interactive
Turner
xfinity
Ziff Davis

ESPN

Retail | E-Commerce

1-800 Contacts
Amazon.com
Best Buy
GAP, Inc.
Lowe's
Staples
Target
Walmart
Whirlpool

Technology

Adobe
Dell
Drawbridge
HP
IBM
Intel
Kenshoo
Microsoft
Xerox

Travel | Hospitality

Alaska Airlines
Brinker International
Cedar Fair Entertainment Company
Chili's
e-Miles
Enterprise Holdings
Hilton Hotels and Resorts
InterContinental Hotels Group(IHG)
NetJets
Starbucks Coffee
Subway

Other

CareerBuilder
DeVry University
Education Management Corporation
Great Schools
J.D. Power
Publishers Clearing House
University of Phoenix, Inc.
Back to Top