A Fresh Brand for a Dynamic Marketplace

2014 also has marked a new effort to brand “Digital Advertising Alliance” and create a fresh look for our brand in the advertising marketplace. Part of this effort, DAA launched a new industry-facing Web site, using responsive design for desktop, tablet, and mobile.

To drive industry awareness, we’ve promoted the new web property through email blasts, blog posts, a press release, and external communications. We will continue to build out this site and related content in 2015.

Additionally, two video presentations were produced, one a short interview with DAA’s Lou Mastria – now available for preview here https://www.youtube.com/watch?v=iHla0tDXoy0&feature=youtu.be – and a montage of DAA testimonials from industry leaders – available for preview here https://www.youtube.com/watch?v=BagBp3JbOVw&feature=youtu.be.

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