DAA Business Resources for California Consumer Privacy Act (CCPA)

Additional Guidance to Businesses regarding the CCPA Tools

For Publishers (Site and App Owners)

Privacy Rights Icon Creative Guidelines

Participate in the CCPA Opt Out Tool for Web and Mobile Web (California)

• Technical Description

Participate in the CCPA Opt Out Tool for Apps (AppChoices)

• Technical Description

An Overview of DAA Tools to Aid Marketers with CCPA Consumer Do-Not-Sell Disclosures and Control Tools

Frequently Asked Questions 

• Publishers
• Brands & Advertisers
• Agencies
• AdTech Companies

For Consumers: DAA's CCPA Opt Out Tools