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November 16, 2018

DAA, Interest-Based Advertising Cited in Federal Trade Commission Filing with National Telecommunications & Information Administration

A recent Federal Trade Commission (FTC) filing to the National Telecommunications & Information Administration (NTIA) cited both the Digital Advertising Alliance’s research and demonstrated reasonableness of interest-based advertising (the filing uses the term online behavioral advertising, or OBA) in its comments to the NTIA.

[See bold italics in the following excerpts (bold italics inserted for emphasis.)]

DAA & OBA References:

DAA Survey:

In a section of the FTC’s comments about consumer control, they point to DAA research showing that 92 percent of consumers agreed that free content is important to the value of the Internet. This is validation of both the value exchange argument we make, as well as validation of the graduated privacy permission approach that DAA's Principles embody. The FTC concludes in its comment that that often-discussed opt-in mandates for digital advertising threatens ad funding of this valued content.

"The FTC has long encouraged a balanced approach to control. Giving consumers the ability...

October 22, 2018

En Español, Because Language Matters for Privacy in U.S. Markets

Since the launch of the Digital Advertising Alliance (DAA) Principles nine years ago, the primary focus of the Principles and their interpretation has been the consumer. Our endeavor to extend to her meaningful privacy protections where interest-based advertising (IBA) occurs has been remarkably successful.

The YourAdChoices icon is globally served more than 1 trillion times per month – that’s truly transparency and consumer control at Internet scale.

That’s also transparency and consumer control at mobile scale – where the icon appears on IBA in mobile apps, based on cross-app data collection.

Knowing the importance of mobile devices to native Spanish speakers in the United States, in 2015 we ...

September 26, 2018

Summit Snapshot ‘18: What Does GDPR Mean for the Global Advertising Ecosystem?

“What are other jurisdictions doing in the realm of regulation, co-regulation, and self-regulation?” Shannon Yavorsky, partner at Venable LLP, posed the question to the panelists of “Reality Check: Does GDPR Make the Entire World Go Round?” during the Digital Advertising Alliance Summit18 - ADapt! The panel addressed the future of data-driven marketing in the wake of the European Union’s newly enforced General Data Protection Regulation (GDPR).


Julie Ford, executive director of the Digital Advertising Alliance of Canada (DAAC), described Canada’s federal privacy regulator as taking a more “proactive approach now instead of reactive.”


According to Ford, Canada is actively seeking an enforcement action against “egregious” list and data practice violations while releasing guidance documents regarding data practices and what constitutes meaningful consent. The nation also will implement...

September 4, 2018

Transparency in Digital Political Advertising | Rising to the Top

Just last month, Google announced a weekly archive of U.S. political ads on its platform, reported here. Earlier this spring, Twitter shared its own policy on political ads in a blog post, and Facebook also shared recent developments, reported here.

The broader digital ecosystem is taking action as well, focused on the DAA’s announcement earlier this summer of an industry-wide initiative to increase transparency and accountability around digital political ads. The DAA’s new guidance for political advertisers will feature a “Political Ad” icon that will link to additional information on such ads.

Building on the success of the DAA’s existing YourAdChoices program, the DAA’s new “Political Ad” icon will serve as an immediate, simple, and intuitive tool for people to get information on the political...

August 28, 2018

DAA Accountability Partners Click Play on Mobile Video Ad Transparency

The investigation (and subsequent decision) was initiated after a routine monitoring process that included an analysis of application network traffic.  The Council of Better Business Bureau's (CBBB) Advertising Self-Regulatory Council (ASRC) reported that, through testing, the SDK [software development kit] in question failed to provide enhanced notice and control as described in the Digital Advertising Alliance (DAA) Principles. Additionally, the ASRC stated that the SDK lacked in the specificity necessary to obtain consent from consumers for the collection and use of precise location data as well as lacking instructions on how to withdraw consent. These are important privacy controls of the DAA Principles and specifically, the Application of Self-Regulatory Principles to the Mobile Environment.

Through the compliance process, Vdopia, Inc.'s Chocolate, a mobile video ad exchange and mobile SDK mediation platform, updated its data privacy practices to ensure consumers are provided with enhanced transparency and control when video ads tailored to their interests are served through mobile apps. Chocolate also fully embraced the DAA’s Self-Regulatory Principles for interest-based advertising (IBA) and made revisions to its privacy disclosures, opt-out mechanisms, and contracts with third parties.



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