DAA Blog

Earlier this month, at DAA Virtual Summit 20 | ADvolution, it gave me an opportunity to express thanks to our speakers, sponsors, programmers and team – and to reflect on the current advertising and privacy environment. It was also a chance to thank our Digital Advertising Alliance (DAA) program participants for their continued leadership, also in this “new normal.”

Right now, we may believe that public safety, public health and economic stimulus are the only issues that matter in our society. Make no mistake, these all matter greatly. But we also might consider that, as advertisers, consumers are eager to hear messages of reassurance. Brands, publishers and their agency and ad tech partners have an extremely useful, helpful role here to meet...

Consumer education is an evergreen principle of Digital Advertising Alliance. That’s why each year, we update and renew our efforts to keep browser and mobile app users in the know about the YourAdChoices program. With trillions having been served, the YourAdChoices Icon continues to be an ever-present and real-time gateway to disclosures about data collection for interest-based advertising, and providing opt-out options.

In the latter part of 2019, we posted a new Consumer Choice video to our YourAdChoices.com Web site, Youtube channel and Facebook page – helping to drive thousands of consumer views. The video explains in plain language how to use WebChoices and ...

A newly updated academic study highlighted in AdExchanger this week reinforces a previous separate study commissioned by the Digital Advertising Alliance (DAA) in 2014 that shows how powerful having a cookie (or other identification mechanism) can be in delivering value to publishers – as well as to brands and consumers.

In summary, the study found that there is a 52-percent drop in publisher revenue when interest-based cookies are not present to enable a more relevant ad.  This echoes previous research we commissioned – and ...

During a keynote address at the Digital Advertising Alliance Summit 19:DC in Washington, Acting Assistant Secretary James Sullivan, Jr., gave spirited support for such innovation – and detailed the wide-ranging efforts by the International Trade Administration at the U.S. Department of Commerce to promote “interoperability” among countries’ privacy regimes through global data flow certification mechanisms.

Photo: Acting Assistant Secretary James Sullivan, Jr., U.S. Department of Commerce – International Trade Administration provided a keynote address at DAA Summit 19...

How can we get ads back into the news business?

During the Digital Advertising Alliance (DAA) Summit each year, we gather as a community to look at how interest-based advertising and self-regulation carry various marketplace impact.

This year, our program included an important investigation into an area that is vital to our democracy: how do we foster the ad financing of our current and next state of journalism – and specifically, how do we bring brands back to necessary online journalism platforms. In our zeal for brand safety and avoiding fake-news financing, our Summit panel clearly demonstrated that we’ve gone too far the other way – leaving news seriously underfinanced. This is not sustainable.

Coming together to explain this unwanted development – and to illuminate a solution – were three discussants, each...