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September 16, 2020

In Response to Inquiry, DAA Informs State of Texas that a Thriving Internet Economy and Effective Privacy Protection Can and Must Co-Exist

Last month, the Digital Advertising Alliance joined a coalition of trade organizations – all of which serve as our association Board – in providing an informational response to a State of Texas Privacy Protection Advisory Council inquiry. The DAA’s response focused on responsible data collection, digital advertising, privacy protection and related topics.

The Texas legislature previously had considered requiring consumers to “opt-in” for all data collection for a broad set of uses including advertising.

In replying to this state-level inquiry, DAA and its partners seek to be responsive, even as we remain proactive on the federal level with our work through the Privacy for America initiative (PfA)...

August 6, 2020

Summit Snapshot: Consumers Turn to Advanced Television amid a Pandemic, As Do Digital Marketers

In the time of COVID-19, lifestyles across the globe have changed dramatically, from exercise and food shopping, to the way people watch TV and listen to music. At the Digital Advertising Alliance’s Virtual Summit 20, I had the opportunity to moderate a panel -- Ryan Fleisch, head of product marketing for Adobe Advertising Cloud; Holly Grochmal, general counsel at Pandora; and Amy Guenel, vice president of product marketing at Tremor Video -- to discuss streaming, OTT (over the top television) and its growing role in the digital advertising ecosystem. It’s not the first time advanced, connected television has come up at a DAA Summit, but there’s a lot of investment going on in this newest of addressable platforms, even without COVID-19, and brands want to connect with consumers here.

Understanding Streaming

Streaming now accounts for nearly a fifth of TV viewing, if not more. Media planning, targeting, engagement measurement, attribution -- all of that -- as well as how we manage compliance for privacy’s sake – are parts of our addressable television learning curve. Consumer experiences and expectations...

August 4, 2020

DAA to Help Convene Initiative on Privacy, Policy and Legal Issues Facing Industry

Today, a group of trade associations, many of which are represented on the Digital Advertising Alliance (DAA) Board of Directors, and many DAA Participant companies announced a new initiative to advance and to protect critical functionalities such as customization and analytics for digital media and advertising, while safeguarding privacy and improving the consumer experience. This effort is organized under the Partnership for Responsible Addressable Media (PRAM). Stu Ingis, general counsel to DAA and chairman of Venable LLP, will lead the partnership’s legal and policy working group.

The DAA will act as a convener for trade associations on the DAA...

July 6, 2020

Summit Snapshot: Rep. Diaz Barragán (D-CA) Addresses Responsible Data Use and a Potential National Privacy Law

The Digital Advertising Alliance (DAA) may have taken our annual Summit program “virtual” – having to relocate online from our original intended venue in Southern California, because of COVID-19 -- but that didn’t stop an influential member of California’s Congressional delegation from addressing our Summit audience on consumer data concerns and the need for a new federal privacy law.

We were honored to hear from Rep. Nanette Diaz Barragán, Member of Congress for California’s 44th District, who articulated her constituents’ concerns about data protection – and the need for transparency among other data privacy policy goals. Of course, transparency is an integral part of the DAA Principles, and is part and parcel of the privacy regime DAA Participants adhere to in their consumer engagement. These same principles are what we hope to see incorporated in a new federal privacy law through DAA’s involvement with the ...

June 23, 2020

Summit Snapshot: Peter Frey Lavallee of the Washington PDC Discusses the Intersection of Digital Ads and Politics -- Underscoring the Ever-Present Need for Transparency

With the 2020 election upon us, online media is awash with digital political advertisements. During Digital Advertising Alliance’s (DAA) Virtual Summit 20, Ron Jacobs, a partner at Venable LLP, was joined by Peter Frey Lavallee, executive director of the Washington Public Disclosure Commission (PDC), a public agency, to discuss the State of Washington’s position on the digital ad space – and transparency in political ads seen online and in mobile applications.

The discussion also offered an opportunity to showcase the icon-based DAA Political Ads program – and how this program complements public policy efforts to extend such transparency clearly to American voters.  Previous to the Summit, DAA provided briefings to various state policymakers – Washington among them – on how the self-regulatory program is designed to work....


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