DAA Blog

Jason Bier, general counsel and chief privacy officer, Adstra, and chairman and president, Federation for Internet Alerts (FIA), provided DAA Summit 24 attendees with an important update related to FIA’s public safety initiative for locating lost and missing children.

In a DAA Summit 24 panel titled, “Data 4 Good:  A Special Update from Federation for Internet Alerts,” Jason Bier, general counsel and chief privacy officer of Adstra and chairman and president of Federation for Internet Alerts (FIA), highlighted the role of digital advertising technology in the Amber Alert system’s evolution and impact. The discussion emphasized the ad industry’s collaboration in leveraging advertising technology for public safety.

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Sheila Colclasure, global chief data integrity & public policy, Interpublic Group moderates a DAA Summit 24 panel centered around connected devices and privacy.

Brands and consumers are engaging more and more in streaming media. As responsible digital advertisers, this new/emerging part of our ecosystem is finding ways to balance innovation with privacy best practices to build a sustainable future.

In a DAA Summit 24 panel discussion titled, “Following the Spend: Why We Must Get Privacy Right in CTV,” led by Interpublic Group’s Sheila Colclasure; with panelists Ashok...

Big idea (expanded):  A groundbreaking report released by the US Department of Health and Human Services (HHS) this week showed how advertising data used to target digital vaccination ads to underserved and vulnerable populations helped prevent 52k deaths, 244k hospitalizations, and 2.6 million infections during the COVID-19 pandemic. Public policymakers should consider the grave public health risks from a proposed ban on the use of so-called “sensitive” data for advertising in the discussion draft of a new federal privacy law.

Sometimes, responsible use of data for advertising purposes is about more than customer choices and conveniences; it’s a matter of life and death.

In April 2021, as the COVID-19 virus...

As corporate leaders and policymakers look at emerging advertising technologies and new regulatory proposals, we should all listen closely to the people who will use those tools to get information and express their choices. A new survey conducted by the Digital Advertising Alliance asked Americans a broad range of questions about the AdChoices Icon, and the results offered...