DAA Blog

Today, the Digital Advertising Alliance (DAA) placed a full-page ad in Advertising Age highlighting the real-world negative consequences that it believes will result from plans by Mozilla – maker of the Firefox Web browser – to block third-party cookies for all of its users worldwide.

You can view the ad – titled “Keep Mozilla from Hijacking the Internet” – by clicking here.

As the ad explains, the DAA (and the largest media and marketing trade associations: 4A’s, AAF, ANA, DMA, IAB and NAI) thinks that Mozilla’s unilateral approach on cookie blocking threatens to destabilize commerce and the consumer experience on the Internet. Advertisers of all stripes want to reach the right audience, with the right message, at the right time. Used transparently and responsibly, cookies improve the relevancy of the online experience and ultimately generate the enhanced publisher revenue that supports a diverse consumer experience. The DAA believes that Mozilla’s approach would instead eliminate cookies that are essential to advertising technologies, turning Mozilla into “judge and jury” for business models on the Internet.

More importantly, to the extent that Mozilla’s approach is perceived as promoting user privacy, we know that consumers already have a robust mechanism for transparency and choice: the Digital Advertising Alliance and its Advertising Option Icon program. More than two...

A new milestone in the Digital Advertising Alliance was achieved this week:  We announced new mobile guidance for assuring that our Self-Regulatory Principles currently enforced on the “desktop” web are honored in mobile environments, providing consumer-friendly privacy controls in this fast-growing medium.

The new DAA guidance for the first time advises advertisers, agencies, media and technology companies how to provide consumers the ability to see and exercise control over the use of cross-app, personal directory and precise location data in mobile apps. Not only does this new guidance signal to consumers that various forms of online data are being collected and used to deliver them advertising tailored to their interests, but it also offers a centralized opt out of the use of that data.

A full copy of the Mobile Guidance is posted here: https://digitaladvertisingalliance.org/sites/aboutads/files/DAA_files/DAA_Mobile_Guidance.pdf

It’s been an undertaking two years in the making, involving a host of stakeholders from brands to mobile providers. The announcement kicks off an industry education effort to help businesses comply before independent enforcement of the guidance begins.

We have accomplished this effort with the active participation of all our trade organization...

The Digital Advertising Alliance held its first-ever Summit for DAA participants on June 5 in Washington, DC – sponsored by TRUSTe.

This is our third in a series of “quick read” reports from the  #DAASummit Twitter feed (follow us at @daausa), and this recap covers two well-received sessions and speakers – our keynote address provided by Federal Trade Commission Commissioner Maureen Ohlhausen, and a small publishers panel organized by the Interactive Advertising Bureau.    

For a full text of Commissioner Ohlhausen’s address, readers may visit here:
https://www.ftc.gov/public-statements/2013/06/remarks-commissioner-maureen-k-ohlhausen

For a full summary of all Twitter participants who posted during the event (there were more than 200 posted), visit twitter.com/DAAUSA.

Selected presentations for the event will be posted on this blog shortly.

KEYNOTE:  FTC COMMISSIONER OHLHAUSEN

FTC’s Ohlhausen: Privacy by Design, Simplified Notice & Choice, Greater Transparency – all good #privacy best practices | #DAASummit

Self-regs can offer consumers more privacy choices – and can be more nimble than government programs | Ohlhausen at #DAASummit

DAA has given consumers constructive choices &...

The Digital Advertising Alliance held its first-ever Summit for DAA participants on June 5 in Washington, DC – sponsored by TRUSTe.

This is a fourth and final post from the day’s events -- a “quick read” on goings-on at the conference, taken from a  #DAASummit Twitter feed from our @daausa handle.

For a full summary of all Twitter participants who posted during the event (there were more than 200 posted), visit https://twitter.com/DAAUSA.

Selected presentations for the event will be posted on this blog next week.

SESSION: ACCOUNTABILITY AT SCALE

A fireside chat between “enforcers & enforcees” led by CBBB’s Genie Barton & DMA’s Jerry Cerasale | #DAASummit – a break from PPTs!

2 different approaches to @DAAusa #enforcement between DMA & CBBB, and they are cooperative & complimentary | #DAASummit

Remarkable that 100% #DAA Principles compliance has been achieved, even with businesses not affiliated with DAA | #DAASummit

CBBB’s monitoring & #enforcement for #DAA relies on @Evidon @Ghostery which tracks targeted ad data flows | #DAASummit

DAA #enforcement pertains to everyone – not just DAA participants, and CBBB & DMA do look at both | #DAASummit

Non-compliance & non-cooperation w/ #DAA Principles #enforcement will result in negative publicity & names being announced | #DAASummit

Scott Meyer @...

The Digital Advertising Alliance held its first-ever Summit for DAA participants on June 5 in Washington, DC – sponsored by TRUSTe.  This is the second part of a four-part series, recapping the “Twitter Highlights” from DAA’s @daausa Twitter handle.  We offer this as a quick-read recap of Summit goings-on.

For a full summary of all Twitter participants who posted during the event (there were more than 200 posted), visit twitter.com/DAAUSA.

Selected presentations for the event will be posted on this blog shortly.

SESSION: THE ECONOMICS OF RELEVANT ADVERTISING

Marc Groman of @The__NAI at #DAASummit:  $17.7b spent on display internet ads, per eMarketer – growing strong!

Economist Howard Beales recaps CPM ROI on behavioral targeting – 2X that of run-of-network ads, pointing to ’09 study | #DAASummit

Wow! #DAASummit: A 3rd-party #cookies ban would decrease advertiser profits from display ads by >45% in US, says Garrett Johnson

Same prelim findings also show an opt-in requirement for cookies would hit advertiser profits from display ads by almost 41% | #DAASummit

Economist Adam Thierer says benefits from targeted Net ads have made a positive policy impact – but creepiness remains | #DAASummit

FTC has abandoned harms-based analysis to regulation – which is really unfortunate, says Economist Adam Thierer...