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October 2, 2013

Canadian Advertisers and Marketers Launch DAAC

We at the Digital Advertising Alliance applaud our Canadian colleagues for their launch of the Digital Advertising Alliance of Canada.   The DAAC joins the United States and 28 other nations of the world in extending the DAA’s core principles of consumer control and transparency to consumers in the Internet marketplace.

 

The successful launch of the DAAC once again illustrates the flexibility and universality of the core DAA Principles. While laws and norms vary from nation-to-nation and region-to-region, the underlying principles of the DAA program translate in all languages and cultural standards.

 

DAAC now joins the DAA and the European Interactive Digital Advertising Alliance in driving the global expansion of self-regulatory choice and transparency for the collection and use of web viewing data.

 

IMPORTANT INFORMATION FOR EXISTING DAA (USA) LICENSEES REGARDING EXTENDING THEIR USAGE RIGHTS INTO CANADA: U.S. license holders of the DAA Icon may extend their usage rights into the Canadian market by completing this online addendum: https://digitaladvertisingalliance.org/license

September 27, 2013

eConsultancy: Microsoft’s Gambit Threatens ‘Capable’ Internet Advertising

Kudos to eConsultancy on its recent blog post; DAA particularly welcomed these two observations of the author – both of which properly frame what Microsoft’s IE10 plans may be really about:

    “In other words, if, as a result of DNT and other initiatives and regulations yet to be implemented, advertisers feel that they're less able to deliver ads to consumers online in a targeted fashion, it stands to reason that online ads lose some of their luster and thus become less valuable. That, in turn, may make it more difficult for publishers to monetize their eyeballs.

    Obviously, advertisers won't abandon digital; but if they pay less for ads that are less-capable, the grand bargain between publishers and consumers -- your attention for content and functionality -- may become more difficult for many publishers to maintain.”

September 20, 2013

Protecting Consumer Choice with Persistent Opt-Outs

One question that frequently arises about the Digital Advertising Alliance Consumer Choice Page – the place where consumers can express individualized or program-wide choice about whether or not to receive interest-based ads – is how to “harden” these choices so that they persist even if consumers clear cookies on their computers.  The answer is to use another feature that’s been offered on our Consumer Choice Page since early 2012:  Protect My Choices.

The digital ad networks that serve ads on behalf of their client brands place cookies on users’ computers that enable user inferences and interests to enable a more relevant ad to be served to the consumer, as this video on our YourAdChoices.com site explains: https://www.youtube.com/watch?v=LbP8Ml5NssI&t=15s

The DAA’s Consumer Choice preferences program also relies on browser cookies to remember users’ opt out choices. Except what happens when a consumer accidentally or deliberately deletes his or her cookies?  Do the preferences then get deleted, too?

The answer is that these preferences do get deleted – but not if users install the “Protect My Choices” browser plug-ins for their particular browser: ...

September 17, 2013

DAA Leaves W3C Tracking Protection Working Group To Convene A New Process on Browser-Based Signals and Consumer Privacy

Today, the Digital Advertising Alliance chose to exit the World Wide Web Consortium’s (W3C) Tracking Protection Working Group (TPWG), after a two-year attempt to finalize “do not track” definitions and technical specifications for the Internet. Going forward, DAA will pursue its own forum to evaluate how browser-based signals can meaningfully address consumer privacy.

Our letter to W3C Chief Executive Officer Jeff Jaffe follows:

September 16, 2013

Jeff Jaffe, CEO
World Wide Web Consortium (W3C)

Re: DAA Participation in Tracking Protection Working Group (TPWG)

Dear Mr. Jaffe:

After serious consideration, the leadership of the Digital Advertising Alliance (DAA) has agreed that the DAA will withdraw from future participation in the World Wide Web Consortium (W3C) Tracking Protection Working Group (TPWG).  After more than two years of good-faith effort and having contributed significant resources, the DAA no longer believes that the TPWG is capable of fostering the development of a workable “do not track” (“dnt”) solution. As we depart W3C and TPWG, DAA will focus its resources on convening its own forum to evaluate how browser-based signals can be used meaningfully to address consumer privacy.

During more than two years since the W3C began its attempt at a dnt standard, the DAA has delivered real tools to millions of consumers. It has grown participation; enhanced transparency with more than a trillion ad...

August 29, 2013

Ad Industry Effectively Delivers Consumer Choice…While Others Seek Headlines or Power Grabs

At a time when users have more choice than ever over how and whether their information is used to provide them with relevant advertising, a recent story in The Wall Street Journal (“Taming the Spies of Web Advertising,” August 8, 2013, subscription required) borders on the absurd.

 

The White House and Federal Trade Commission have praised the online advertising industry’s self-regulatory model for its robustness and transparency. Web users see the Advertising Option  icon more than a trillion times every month; the program offers cookie-hardening protectors to prevent accidental deletion of opt-out cookies, it has expanded internationally to 30 countries, and just last month the program was expanded to cover mobile and in-app interest-based ads. Simply stated: We deliver transparency, choice and privacy protections, while others seek to make headlines, leave legacies or consolidate power.

 

The DAA Consumer Choices program – which works with any browser – also protects users’ choices with two independent enforcement mechanisms,...

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