2014 BLOG POSTS
By Lou Mastria
DMA & IAB Note the Importance of Nimbly Adapting Transparency & Control Tools – AppChoices Gets a ‘Shout Out’
The age of “Big Data” is upon us – and in marketing, there are many applications with interest-based advertising being one such example.
Earlier this month, two of DAA’s founders – Interactive Advertising Bureau and Direct Marketing Association – both filed public comments with the U.S. Department of Commerce’s National Telecommunications and Information Administration, as they pertain to “Big Data and Consumer Privacy in the Internet Economy.”
IAB referred to the Digital Advertising Alliance and its Self-Regulatory Principles early in its comments: “Launched in 2009, these Self-Regulatory Principles… have been widely implemented across the online advertising industry, and are vigorously enforced through longstanding and effective self-regulatory accountability programs. The Self-Regulatory Principles are reflected in IAB’s Code of Conduct for its members.”
Later on, IAB stated, “…the IAB believes the current U.S. regulatory approach strikes the right balance by addressing the potential for concrete harms in specific areas, while otherwise enabling the free flow of data and fostering innovation in customer-friendly advertising. This sector-specific approach...
By Lou Mastria
The Digital Advertising Alliance gives precise location data heightened attention in its Application of Self-Regulatory Principles to the Mobile Environment (download third document), which we released last summer.
This past week I had the chance to participate in a Webinar offered by DAA Founding Association Interactive Advertising Bureau titled “Mobile Location Data and Privacy: What You Should Know.”
While I testified at a Congressional hearing in June on this matter, the upshot is that our industry’s prompt, forward call for transparency, and for consumer control, for the collection and use of location data to serve interest-based ads serves to keep marketing largely free from burdensome regulation.
Yes, our self-regulation calls on advertisers to take on various responsibilities in conjunction with location data collection and use – and these responsibilities will be enforced by our enforcement partners Council of Better Business Bureaus and Direct Marketing Association – but these responsibilities are ours to shape and implement.
I want to thank the IAB Mobile Marketing Center, IAB’s Executive Vice President & General Counsel Mike Zaneis (@mikezaneis) and DAA’s Counsel Michael Signorelli of Venable for hosting and co-presenting in this important industry...
Meeting the Multi-Platform Challenge: Creating Transparency and Choice Tools for Users Wherever They Connect
By Lou Mastria
The following post is another part of our DAA Summit 2014 coverage series.
Whether at home or in the car, or at play or at work, consumers are more connected than ever before. Between smartphones, e-readers, laptops and tablets, consumers are communicating, and accessing and sharing information, using multiple platforms and devices -- and they are doing it quickly and easily.
This new menu of options presents great opportunities for those in the digital advertising space, yet it also poses a challenge for online advertisers seeking to maximize their value to consumers while also allowing for transparency and choice.
This was the context for just one of the topics of discussion at our recent Digital Advertising Alliance annual summit: Innovation and consumer value by leveraging transparency and control in online advertising across screens. At a session titled, “Meeting the Multi-Platform Challenge: Creating Transparency and Choice Tools for Users Wherever They Connect,” a dynamic panel of experts including Chris Babel, chief executive officer with TrustArc; James Lamberti, vice president & general manager with AdTruth, a part of Experian, and; Ho shin, general counsel with Millennial Media – tackled questions around how digital advertisers can continue to meet consumer’s...
By Lou Mastria
This blog post is another in our continuing series of coverage from #DAASummit2014, held June 26 in San Francisco.
One of the remarks made by the Federal Trade Commission’s Jessica Rich, as she spoke during a keynote address at the Digital Advertising Alliance Summit, was her ticking off a list of hallmarks for successful self-regulation. Independent enforcement, backed by the power to refer to a government agency when necessary, is one such hallmark.
It is gratifying to have not only the Council of Better Business Bureau as one of our two enforcement partners, along with the Direct Marketing Association’s Committee on Ethical Business Practice, but also to know that CBBB, and DMA as well, are held in esteem by government officials whose purpose is above all enforcement and the protection of consumers.
During the Summit, we were able to hear firsthand from both our enforcement partners. Peggy Hudson, senior vice president, government affairs, spoke first from DMA. “DMA’s Accountability Program is consumer complaint driven. DMA receives more than 16,000 communications from consumers each year about a whole host of marketing practices. Those communications and complaints are what drive our process – a consumer complaint is the starting point for every compliance or enforcement action that DMA takes.”
“The good news is digital advertisers are a pretty good group of folks,” Hudson said...
By Lou Mastria
This week the Digital Advertising Alliance (DAA) had the opportunity to attend and speak at the 2014 Association of National Advertisers Digital and Social Media Conference in Dana Point, CA. A founding member of the DAA, the ANA hosted an excellent event attended by some of the brightest minds in marketing and the most recognizable brands in the world. These are the brands with which consumers engage everyday. DAA is proud to help foster the transparency and control consumers demand when engaging with these brands be it on desktop or increasingly mobile and in-app environments.
With presentations dedicated to navigating brands, content, and advertising of all types through an ever-changing media landscape, it was a perfect audience for sharing DAA’s message about collaboration with businesses, public policy groups, and public officials to ensure that a high standard for consumer privacy, transparency and control are addressed and independently enforced across the industry.
I was able to highlight the ubiquity of the DAA Icon on the web -- whether on desktop, mobile, social, or multi-screen environments, the DAA Icon is served globally 1 trillion times per month -- while underlining the DAA’s work with hundreds of companies and thousands of brands, many of whom attended the conference as well. I was also able to showcase the forthcoming AppChoices and mobile-optimized Web Consumer Choice Page as tools...