2014 BLOG POSTS
By Lou Mastria
With all the fanfare of our announcement earlier this year of ad marker guidelines for the Digital Advertising Alliance’s Advertising Option Icon and approved texts in mobile environments, building on similar specifications for desktop environments, one might think it’s time to take a breather.
But we’re on a roll – this time a video roll.
So our next working group is about to begin. Our goal is to remove the guesswork on placement of the DAA Icon, corresponding texts, and links to policies and preference centers – so the consumer has a consistent privacy experience. It continues the DAA's ethos of delivering actual products and services that are practical and privacy-preserving. That is, self-regulation that can quickly and adroitly adapt to changing market dynamics.
And so we come to the moving image… which can happen on any screen (desktop or mobile) on any device. And might I add online video advertising has a multitude of technical formats – in-stream, linear, non-linear, in-banner, in-text, in-page, in-app, in-game…...
By Lou Mastria
The Digital Advertising Alliance is pleased to announce its new DAA Thought Leadership Series featuring top leaders discussing current and emerging trends in interest-based advertising.
In the evolving world of digital advertising, complex technologies and consumer expectations continue to transform the way we do business. In this series, we will be speaking with the experts and executives who are leading the way in advertising innovation and how they help facilitate our own efforts to advance high ethical practices for consumer privacy, security and transparency. Bringing together exceptional ideas, covering a range of topics, we look forward to sharing industry insights that give companies the information and tools necessary to balance business goals with consumer privacy expectations.
Stay tuned periodically to hear perspectives, expertise and cutting-edge ideas that produce positive impacts for our industry.
In our first segment, we speak with Jodi Daniels, director of privacy at Auto Trader Group, who participated as a panelist earlier this year at the DAA Summit 2014.
By Lou Mastria
DMA & IAB Note the Importance of Nimbly Adapting Transparency & Control Tools – AppChoices Gets a ‘Shout Out’
The age of “Big Data” is upon us – and in marketing, there are many applications with interest-based advertising being one such example.
Earlier this month, two of DAA’s founders – Interactive Advertising Bureau and Direct Marketing Association – both filed public comments with the U.S. Department of Commerce’s National Telecommunications and Information Administration, as they pertain to “Big Data and Consumer Privacy in the Internet Economy.”
IAB referred to the Digital Advertising Alliance and its Self-Regulatory Principles early in its comments: “Launched in 2009, these Self-Regulatory Principles… have been widely implemented across the online advertising industry, and are vigorously enforced through longstanding and effective self-regulatory accountability programs. The Self-Regulatory Principles are reflected in IAB’s Code of Conduct for its members.”
Later on, IAB stated, “…the IAB...
By Lou Mastria
The Digital Advertising Alliance gives precise location data heightened attention in its Application of Self-Regulatory Principles to the Mobile Environment (download third document), which we released last summer.
This past week I had the chance to participate in a Webinar offered by DAA Founding Association Interactive Advertising Bureau titled “Mobile Location Data and Privacy: What You Should Know.” A recording of the Webinar is available here.
While I testified at a Congressional hearing in June on this matter, the upshot is that our industry’s prompt, forward call for transparency, and for consumer control, for the collection and use of location data to serve interest-based ads serves to keep marketing largely free from burdensome regulation.
Yes, our self-regulation calls on advertisers to take on various responsibilities in conjunction with location data collection and use – and these responsibilities will be enforced by our enforcement partners Council of Better Business Bureaus and Direct Marketing Association – but these responsibilities are ours to shape and implement.
I want to thank the IAB Mobile Marketing Center, IAB’s Executive Vice President & General Counsel Mike Zaneis...
Meeting the Multi-Platform Challenge: Creating Transparency and Choice Tools for Users Wherever They Connect
By Lou Mastria
The following post is another part of our DAA Summit 2014 coverage series.
Whether at home or in the car, or at play or at work, consumers are more connected than ever before. Between smartphones, e-readers, laptops and tablets, consumers are communicating, and accessing and sharing information, using multiple platforms and devices -- and they are doing it quickly and easily.
This new menu of options presents great opportunities for those in the digital advertising space, yet it also poses a challenge for online advertisers seeking to maximize their value to consumers while also allowing for transparency and choice.
This was the context for just one of the topics of discussion at our recent Digital Advertising Alliance annual summit: Innovation and consumer value by leveraging transparency and control in online advertising across screens. At a session titled, “Meeting the Multi-Platform Challenge: Creating Transparency and Choice Tools for Users Wherever They Connect,” a dynamic panel of experts including Chris Babel, chief executive officer with TRUSTe; James Lamberti, vice president & general manager with AdTruth, a part of Experian, and; Ho shin, general counsel with Millennial Media – tackled questions around how digital advertisers can continue to meet consumer’s...