DAA Blog

The first face-to-face Digital Advertising Alliance (DAA) Summit in three years – DAA Summit 22 “All Together Now” -- featured a gathering of nearly 90 in-person participants.  We gathered to hear two days of marketplace ideas, ethics and regulatory compliance information, and – vitally – what the prospects are for a federal privacy law to counteract the emerging patchwork of state laws that, if left unchecked by Congress, could hurt businesses and confuse consumers.

One Summit highlight was U.S. Rep. Debbie Lesko (R-AZ) who is a member of the U.S. House Energy and Commerce Committee, who commented on the federal privacy debate. She underscored the importance online data-driven advertising has played both in her district and nationwide.  Following her remarks, she listened in as SMB representatives from Arizona and California talked about how vital...

Since 2009, Digital Advertising Alliance Principles have existed to extend meaningful privacy safeguards and controls to consumers while enabling a more relevant advertising experience, and facilitating a thriving, competitive digital economy that serves thousands of businesses and millions of consumers. On March 1, 2022, the House Energy and Commerce Subcommittee on Consumer Protection and Commerce, led by Rep. Janice Schakowsky (Chair, D-IL) and Gus Bilirakis (Ranking Member, R-FL), held a hearing regarding a handful of House and Senate bills introduced thus far in the current Congress which could reduce relevance and increase costs for consumers and businesses alike.

In written testimony, two organizations represented on DAA’s Board – the Association of National Advertisers and the ...

Digital Advertising Alliance (DAA) Principles were established more than a decade ago to keep pace with a rapidly changing marketplace -- extending effective meaningful privacy protections to US consumers. In many ways, 2021 marked a watershed year – all of it setting the stage for a 2022 that will keep DAA innovating to protect and advance consumer engagement with responsible brands and publishers of content. None of this is possible without you.

Allow me to provide a brief review/preview:

Accountability | The DAA Principles marked its 10^th year of independent accountability in market, “with teeth” as one of our enforcers is fond of saying. We distributed more than 1,000 copies of our Enforcement in...

During the Digital Advertising Alliance’s 2021 Virtual Summit, we assembled an innovation panel dedicated to exploring how privacy and trust can be conveyed in such data-driven advertising experiences. As we look at these innovations, we want to make sure that we use the lenses of transparency and control which have served consumers and the industry well over the past decade-plus and find ways to incorporate that ethos into this new world. Consumer convenience, trust and other dimensions of engagement were discussed and we believe it sets up the conversations we all need to be having to protect the advertising medium and the consumer experience. Read on.

Suffice it to say, streaming is an increasingly relevant facet of the online marketplace made even more prevalent by the COVID-19 pandemic, and relevance to the consumer continues to be greatly valued. During the Summit session, experts Holly Grochmal, general counsel, Pandora; Adam Markey, director of product management, platform, Roku; Christin McMeley, senior vice president, deputy general counsel, and chief privacy and legal information security...

Consumer data, analytics, and relevant advertising are each and all a collection of powerful tools with unimaginable potential. Such perspectives were on full display at the recent Digital Advertising Alliance Virtual Summit 21, where the Ad Council and Federation for Internet Alerts (FIA) both showcased their respective “data for good” initiatives: the Ad Council to influence Americans to get their COVID-19 vaccinations, and FIA to help safely recover more than 2,000 missing and exploited children through its internet and mobile alerts system across the world and in over a dozen dynamically rendered languages in partnership with the International Centre for Missing and Exploited Children.

A Most Vital Campaign of Our Time:  Getting Vaccinated to Curb or End a Pandemic         

Since the 1940s, the Ad Council has used its messaging prowess to promote countless social good campaigns, from gun safety education, to forest fire prevention, to lung...