DAA Blog

If you’ve ever been stuck under a leaking kitchen sink holding the wrong wrench, you know one of the most fundamental rules of home repair: Use the right tool for each job.

A decision...

Big Idea (in full): When we visit Capitol Hill to meet with lawmakers, or pay a visit to the Federal Trade Commission to brief enforcers, we share valuable data and insights about responsible data-driven advertising and the reasons the ad-supported digital ecosystem is valuable and worth protecting for the consumers who benefit from it and the businesses who grow because of it. 

Earlier this month, our counsel at Venable LLP and I had the opportunity to join industry colleagues from the 4A’s, Association of National Advertisers, and U.S. Chamber of Commerce to speak with lawmakers and their offices about the implications of a potential federal bill to regulate data collection and use as it pertains to advertising. 

For several years, the Digital Advertising Alliance has participated in a coalition – Privacy for America – to enact a pragmatic federal privacy law.  Today, there appears to be an...

Big idea (in full): AdChoices has been designed and implemented through the lens of consumer protection. That is why it remains a central driver for consumer trust in digital advertising through the rigorous self-regulatory standards it requires, the independent enforcement of those standards, and the broad consumer support for the information and choice tools it offers.

Bestselling author Jim Collins popularized a framework for achieving greatness in the business world based on what he called “the Hedgehog Concept.”

Collins encouraged every organization to crystallize its efforts around a simple, unifying concept that focused on your organization’s unique skills, your customer’s needs, and the goal that ignites your passions.

For the Digital Advertising Alliance, our Hedgehog Concept is consumer protection.

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Big Idea (in full): The Digital Advertising Alliance has long supported practical “paid for by” disclosures for digital political ads through its Political Ads program. The DAA’s expertise in this area has proven valuable in an ongoing judicial proceeding in which the Washington State Supreme Court is considering the constitutionality and workability of broad new requirements for political ad disclosures for digital ads.  

Today’s digital advertising ecosystem is complex, and one of the most valuable roles for the Digital Advertising Alliance (DAA) is simplifying that complexity into practical information for consumers, voters, policymakers, and the courts.

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Big idea (in full): Federal, state and local governments are using the AdChoices Icon to offer transparency and access to consumer control mechanisms. Why? Because DAA Principles keep consumers’ privacy interests front-forward, right in the ad, while enabling advertising relevance, efficiency, effectiveness, and accountability.

Throughout American history, government agencies and institutions have used powerful advertising campaigns to drive civic engagement and education.

Iconic Government-to-Consumer (G2C) campaigns over the decades have included Rosie the Riveter’s WWII effort (“We Can Do It!”), Smokey Bear protecting our forests (“Only You Can Prevent Forest Fires”), and Larry the crash test dummy reminding viewers to buckle up (“You can learn a lot from a dummy.”)

In recent years, government agencies have followed their constituents online, using effective digital campaigns to deliver relevant ads to the American people.

As that shift continues, it’s deeply gratifying to see many state and federal government agencies and their adtech partners using the AdChoices Icon to provide consumers with information and control around interest-based advertising (IBA) through the digital advertising campaigns they run. 

Like more familiar B2C advertising, the objectives of G2C ads are as diverse as the agencies that run them, from tourism to military recruiting, public safety, public health, higher education, and employment....