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2018 BLOG POSTS


August 28, 2018

DAA Accountability Partners Click Play on Mobile Video Ad Transparency

The investigation (and subsequent decision) was initiated after a routine monitoring process that included an analysis of application network traffic.  The Council of Better Business Bureau's (CBBB) Advertising Self-Regulatory Council (ASRC) reported that, through testing, the SDK [software development kit] in question failed to provide enhanced notice and control as described in the Digital Advertising Alliance (DAA) Principles. Additionally, the ASRC stated that the SDK lacked in the specificity necessary to obtain consent from consumers for the collection and use of precise location data as well as lacking instructions on how to withdraw consent. These are important privacy controls of the DAA Principles and specifically, the Application of Self-Regulatory Principles to the Mobile Environment.

Through the compliance process, Vdopia, Inc.'s Chocolate, a mobile video ad exchange and mobile SDK mediation platform, updated its data privacy practices to ensure consumers are provided with enhanced transparency and control when video ads tailored to their interests are served through mobile apps. Chocolate also fully embraced the DAA’s Self-Regulatory Principles for interest-based advertising (IBA) and made revisions to its privacy disclosures, opt-out mechanisms, and contracts with third parties.

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August 17, 2018

Summit Snapshot ‘18: Using Data for Social Good – and Really Terrific Stories

Marla Kaplowitz, president and chief executive officer, 4A’s, hosted a Digital Advertising Alliance (DAA) Summit18 – ADapt! panel that explored these altruistic themes – with compelling content that truly demonstrates the depth and breadth of how data, advertising and social channels can be leveraged to make a world of difference, daily.

Photo:  4As President and Chief Executive Officer Marla Kaplowitz talks on advertising for social good at DAA Summit18 – ADapt! in Sonoma, CA.

Make Aware, Document, Intervene and Support

“Some of the remit … was to put a little soul into the marketing, but we do that by driving...

August 7, 2018

Summit Snapshot ‘18: The Evolution of Brand Safety Issues & Solutions

Over the years, many facets of brand safety have been in the spotlight -- adjacency, privacy, fraud, security, viewability and ad placement, among them. Interest-based advertising, for example, wholly relies on responsible data collection to target and establish connections between sellers and consumers and bolster consumer trust. Thus, such data collection, and the transparency and choice connected to it by way of Digital Advertising Alliance (DAA) Principles adherence, must be part of a brand’s brand safety strategy.

 

This year’s DAA Summit18 - ADapt! included a panel discussion that focused on the development of brand safety issues within the digital space -- and how businesses might manage these issues -- in the panel, “More Than a Mantra -- Brand Safety and the Digital Ad Supply Chain.”

 

Dick O’Brien, moderator of the panel and executive vice president of government relations at 4A’s,...

July 27, 2018

Demonstrating Digital Advertising Self-Regulation Success for State Attorneys General… in an Up Close and Personal Way

Good self-regulation requires constant vigilance and sweat equity, something that the Digital Advertising Alliance’s two Accountability Partners – the Data & Marketing Association (DMA) and the Advertising Self Regulatory Council (ASRC) of the Council of Better Business Bureaus (CBBB) – know well. Their collective hard work helps to keep privacy rules of the road embodied in DAA Principles humming along for interest-based advertising, and soon-to-be digital political advertising. Adherence via our Accountability Partner enforcement efforts provide unique and valued integrity to the DAA self-regulatory program.

That’s why it was so gratifying this past week to have an opportunity to present the case for self-regulation directly to top state and some international law enforcement officials at a ...

July 12, 2018

Summit Snapshot ‘18: Taking Transparency to Digital Political Advertising

It’s been a little over a month since the Digital Advertising Alliance announced the adaptation of DAA Principles for transparency and accountability to online political advertising, specifically for candidate “express advocacy” ads.  In that time, we published a consumer-facing Web site, and we’re about to embark on a working group to devise creative specifications for the display of the PoliticalAd icon https://www.aboutpoliticalads.org  and corresponding ad marker.

During DAA Summit18 ADapt!, we had our first opportunity to discuss publicly with program participants this important application of DAA Principles during a panel discussion moderated by Dick O’Brien, executive vice president, government relations, 4A’s.

Blog - DAA Summit18 - PoliticalAd Panel - Photo 1

DAA Summit18 panel identifies how AboutPoliticalAds program will be implemented. Left to right:  Dick O’Brien, Executive Vice President, Government Relations, 4A’s (...

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