By Lou Mastria
Dialogue and information sharing make for a more informed marketplace.
That’s why we’re excited to welcome Digital Advertising Alliance participants and guests to our First Summit, slated for June 5 (8:30 a.m. – 4 p.m. EDT) at the Venable, LLP Offices in Washington, DC. The event is sponsored by TRUSTe.
We are excited in having this summit for several reasons.
First, while the momentum built by three years of self-regulation success continues to grow, our hard-earned results cannot be taken for granted. The dynamics of the marketplace are continually evolving, and so is the appetite of some policymakers in government to regulate and restrict interest-based advertising. By sharing information on our current program success and the various challenges our business still yet faces, we can better educate ourselves and coordinate further action. Our goal remains to facilitate continued innovation in the ad-funded Internet community.
Second, there are simply a lot of activities DAA is involved in that require knowledge sharing among our stakeholders. For example, our Principles guidance for mobile platforms is continues to move forward, our global expansion is continuing, and – importantly – there will be important perspectives shared directly from policymakers that will enable concerted exchange. Enforcement also will be a program highlight – with speakers slated from the Council of Better Business Bureaus and Evidon.
And let’s not forget the influences from the most important participant of all – the consumer. Our recent commissioned Zogby poll results – and the activity on our Consumer Choice page – help put consumer attitudes and behavior first in mind.
Third, there’s simply the benefit of face-to-face communication among peers. DAA’s best ideation happens when there are enlightened conversations about all the participants of the digital advertising ecosystem – and we plan to have all the major players there on our agenda and in attendance.
So will we see you there? I’m hoping so.
I invite you to register. For DAA Participants, the first representative from your company is free, with subsequent persons being able to register for $495. Non-DAA participants may register for $795. (All walk-ins can register for $995.) Our event Twitter hashtag is #DAASummit. Seats are filling up fast and must be reserved. Registration closes on May 31.