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May 12, 2021

DAA Announces Updated Transparency & Consumer Control with Token-based Opt-out/Revocation Tool

As the digital advertising industry continues to evolve, the Digital Advertising Alliance (DAA) is working to ensure that its time-tested Transparency and Control Principles, as well as its supporting choice tools, continue to meet the needs of industry and consumers as digital advertising forges ahead.

Recently, we initiated broad communications with those companies which participate on our AppChoices tool, as we look to revise AppChoices to meet the realities of emerging technology changes in digital advertising.


February 1, 2021

In a New Year, Still amid a Pandemic, Responsible, Relevant Digital Advertising Remains Strong as Direct-to-Consumer Grows and DAA Continues to Help with Brand-Consumer Engagement

2020 may be in a rear-view mirror, but its impact on all of us – professionally as well as personally – remains significant. What we once might have taken for granted, soon became cherished: just the ability to wake up each day, be with our families, and go to work. Such an existence – anything but mundane – wasn’t available to everyone.

As we turn the page to 2021 and we look ahead with hope of returning to “normal,” we are guided by the direct-to-consumer changes consumers, publishers, brands, agencies, and ad tech all adapted to in the year that just passed. Just as you did, we narrowed our focus on what delivers the most value – for our participants, for consumers and the digital advertising ecosystem at large.

As we enter 2021, we do so in a way that reliably will continue to produce real-time transparency, halo effects for brands and publishers, and an acknowledgment of the significance the responsible ad-subsidized ecosystem produces.



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December 10, 2020

Enforcement in Action 4.0 – DAA Updates its Review of Independent Accountability Actions to Drive DAA Principles Adherence

As I post this, hundreds of privacy, compliance, marketing and legal professionals at DAA participating companies will soon receive a copy of a newly updated Enforcement in Action casebook, our fourth edition cataloging what we’ve learned from nine years of independent accountability.

Cover Image - DAA Enforcement in Action 4.0 Casebook

Two organizations in the United States – BBB National Program’s (BBBNP) Digital Advertising Accountability Program (DAAP) and the accountability team at Association of National Advertisers (ANA) receive complaints and inquiries, both from consumers and other businesses, regarding DAA Principles compliance. We don’t see the work they do behind the scenes – but we do benefit from the integrity their work has created.

Enforcement with Teeth – Overwhelmingly Cooperative… and Instructive

November 17, 2020

ANA Releases Independent Accountability Report for First Half of 2020, Incorporating DAA Principles Enforcement

Independent enforcement is one important hallmark of the Digital Advertising Alliance program.  Brands, agencies, publishers and ad tech companies involved in digital and mobile interest-based marketing space are called upon and expected to adhere to the self-regulatory principles DAA brought to market a decade ago to help consumers with privacy transparency and control.

DAA relies on two organizations – the BBB National Program’s Digital Advertising Accountability Program (DAAP) and the ethics and accountability team at the Association of National Advertisers (ANA) – to exercise independent oversight, using the DAA Principles to guide their compliance work. Independence means there’s a firewall between DAA and the investigations the two...

October 1, 2020

Summit Snapshot: Identity Management Challenges Underscore Need for Cross-Industry Coordination and Leadership

With the industry’s heightened attention on identity management amid policy making and technology developments, it’s no wonder the ad tech community – joined by agencies, publishers and advertisers – is organizing to make sure that crucial links to the consumer are not lost amid the development of new technical architectures.

Such interruptions clearly are not sustainable – and would likely harm our Internet economy either by concentrating power cloaked inside “opt-in” regimes, and de-funding the long tail of the open web, where consumers ...


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