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February 4, 2020

Consumer Education: Guiding User Choice -- en Español, También

Consumer education is an evergreen principle of Digital Advertising Alliance. That’s why each year, we update and renew our efforts to keep browser and mobile app users in the know about the YourAdChoices program. With trillions having been served, the YourAdChoices Icon continues to be an ever-present and real-time gateway to disclosures about data collection for interest-based advertising, and providing opt-out options.

In the latter part of 2019, we posted a new Consumer Choice video to our YourAdChoices.com Web site, Youtube channel and Facebook page – helping to drive thousands of consumer views. The video explains in plain language how to use WebChoices and ...


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September 5, 2019

New Study Shows Ad Revenue Benefit through Cookies – Reinforcing Previous 2014 DAA Research: We Can Have Both Personalization & Ubiquitous Privacy Protections

A newly updated academic study highlighted in AdExchanger this week reinforces a previous separate study commissioned by the Digital Advertising Alliance (DAA) in 2014 that shows how powerful having a cookie (or other identification mechanism) can be in delivering value to publishers – as well as to brands and consumers.

In summary, the study found that there is a 52-percent drop in publisher revenue when interest-based cookies are not present to enable a more relevant ad.  This echoes previous research we commissioned – and ...

August 15, 2019

Summit Snapshot 19:DC | U.S. Dept. of Commerce Assistant Secretary for Industry & Analysis Sullivan Seeks to Keep Open Global Data Flows with Trading Partners in Privacy-First Age

During a keynote address at the Digital Advertising Alliance Summit 19:DC in Washington, Acting Assistant Secretary James Sullivan, Jr., gave spirited support for such innovation – and detailed the wide-ranging efforts by the International Trade Administration at the U.S. Department of Commerce to promote “interoperability” among countries’ privacy regimes through global data flow certification mechanisms.

Photo: Acting Assistant Secretary James Sullivan, Jr., U.S. Department of Commerce – International Trade Administration provided a keynote address at DAA Summit 19...

July 24, 2019

Summit Snapshot 19:DC: How Vital Ad Financing is to a Robust Fourth Estate – Brand Safety and a Future for News Gathering & Reporting

How can we get ads back into the news business?

During the Digital Advertising Alliance (DAA) Summit each year, we gather as a community to look at how interest-based advertising and self-regulation carry various marketplace impact.

This year, our program included an important investigation into an area that is vital to our democracy: how do we foster the ad financing of our current and next state of journalism – and specifically, how do we bring brands back to necessary online journalism platforms. In our zeal for brand safety and avoiding fake-news financing, our Summit panel clearly demonstrated that we’ve gone too far the other way – leaving news seriously underfinanced. This is not sustainable.

Coming together to explain this unwanted development – and to illuminate a solution – were three discussants, each...

July 9, 2019

Summit Snapshot 19:DC: Data4Good – Goodwill® Leverages the Data Universe to Drive In-Store Shoppers

Once again, Digital Advertising Alliance Summit attendees enjoyed hearing a case study on how advertising data are being deployed for socially beneficial use – this time for an Advertising Council campaign on behalf of Goodwill. 


Using such inputs as geolocation data, Goodwill has been able to shift its campaign central message from “Donate” to “Shop”– effectively expanding and engaging its target audience to new levels. This development represented an entirely new model and data framework for the nonprofit to employ.  With the help of Ad Council and ad tech company Teemo, Goodwill is able to use new data sources to find and identify key shopper audiences, learn more about who these potential customers were, and measure the success of new messaging – built around generating store traffic, rather than donating goods. ...


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