DAA Blog



March 16, 2022

In Defense of Tailored Advertising: Key Trade Groups Rally Around Responsible Data Collection to Serve Relevant Ads and Engage Consumers

Since 2009, Digital Advertising Alliance Principles have existed to extend meaningful privacy safeguards and controls to consumers while enabling a more relevant advertising experience, and facilitating a thriving, competitive digital economy that serves thousands of businesses and millions of consumers. On March 1, 2022, the House Energy and Commerce Subcommittee on Consumer Protection and Commerce, led by Rep. Janice Schakowsky (Chair, D-IL) and Gus Bilirakis (Ranking Member, R-FL), held a hearing regarding a handful of House and Senate bills introduced thus far in the current Congress which could reduce relevance and increase costs for consumers and businesses alike.

In written testimony, two organizations represented on DAA’s Board – the Association of National Advertisers and the ...

January 26, 2022

2022 – A Year to Reinvest in Responsible Customer Engagement with Relevant Advertising Content

Digital Advertising Alliance (DAA) Principles were established more than a decade ago to keep pace with a rapidly changing marketplace -- extending effective meaningful privacy protections to US consumers. In many ways, 2021 marked a watershed year – all of it setting the stage for a 2022 that will keep DAA innovating to protect and advance consumer engagement with responsible brands and publishers of content. None of this is possible without you.

Allow me to provide a brief review/preview:

Accountability | The DAA Principles marked its 10th year of independent accountability in market, “with teeth” as one of our enforcers is fond of saying. We distributed more than 1,000 copies of our Enforcement in...


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November 5, 2021

Summit Snapshot: Ad-Supported Streaming and Meeting Consumer Privacy Expectations

During the Digital Advertising Alliance’s 2021 Virtual Summit, we assembled an innovation panel dedicated to exploring how privacy and trust can be conveyed in such data-driven advertising experiences. As we look at these innovations, we want to make sure that we use the lenses of transparency and control which have served consumers and the industry well over the past decade-plus and find ways to incorporate that ethos into this new world. Consumer convenience, trust and other dimensions of engagement were discussed and we believe it sets up the conversations we all need to be having to protect the advertising medium and the consumer experience. Read on.

Suffice it to say, streaming is an increasingly relevant facet of the online marketplace made even more prevalent by the COVID-19 pandemic, and relevance to the consumer continues to be greatly valued. During the Summit session, experts Holly Grochmal, general counsel, Pandora; Adam Markey, director of product management, platform, Roku; Christin McMeley, senior vice president, deputy general counsel, and chief privacy and legal information security...

September 1, 2021

Summit Snapshot: Data 4 Good – The Ad Council, Federation for Internet Alerts Deploy Data for Vital Public Safety Initiatives

Consumer data, analytics, and relevant advertising are each and all a collection of powerful tools with unimaginable potential. Such perspectives were on full display at the recent Digital Advertising Alliance Virtual Summit 21, where the Ad Council and Federation for Internet Alerts (FIA) both showcased their respective “data for good” initiatives: the Ad Council to influence Americans to get their COVID-19 vaccinations, and FIA to help safely recover more than 2,000 missing and exploited children through its internet and mobile alerts system across the world and in over a dozen dynamically rendered languages in partnership with the International Centre for Missing and Exploited Children.

A Most Vital Campaign of Our Time:  Getting Vaccinated to Curb or End a Pandemic         

Since the 1940s, the Ad Council has used its messaging prowess to promote countless social good campaigns, from gun safety education, to forest fire prevention, to lung...

August 17, 2021

Summit Snapshot: Data Drives Small- and Mid-sized Business Online, It’s Imperative that Regulation not Short-Circuit Consumer Connections

Responsible data usage and growth of small- and mid-sized businesses go hand-in-hand. This is according to a panel of entrepreneurs that addressed delegates at Digital Advertising Alliance’s Virtual Summit 21: What’s Next. 

According to the Census Bureau, there are well more than 200 million U.S. adult consumers – all of whom have with unique wants and necessities, and with nearly 16 million-plus small- and mid-size businesses (NAICS Association) with their own fortes to boot -- a growing number of which are leveraging an online presence to attract and grow customers. 

In such a densely populated realm, it’s tough for consumers to know all of what’s out there, let alone which businesses are best suited to their particular needs. That’s where data and advertising come into play. Simply put, that’s how businesses can bring their front doors to their true customers. In this Summit panel, three small business owners shared firsthand...


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