DAA Expands Self-Regulatory Framework Beyond OBA

November 8, 2011

Today the DAA announced a major expansion to the framework of its Self-Regulatory Program. The DAA Self-Regulatory Principles for Multi-Site Data represent a significant effort by industry to collectively address uses of consumer data beyond OBA purposes.

Like the Self-Regulatory Principles for OBA that preceded them, these new principles are the outcome of many months of intensive, collaborative work by the DAA, it’s leadership and program participants – and a direct response to concerns expressed by the FTC and policy makers.

The new DAA Principles address several key issues. Among these, that:

  •     Third Parties or Service Providers that collect Multi-Site Data for purposes other than OBA should provide consumers with transparency and control
  •     Multi-Site Data should not be collected, used or transferred for the purpose of making an adverse determination of a consumer’s eligibility for employment, credit standing, health care treatment and/or insurance underwriting
  •     Multi-Site Data that contains certain sensitive health or financial data about a specific individual, should not be collected without that individual’s opt-in consent.

Like the OBA Principles, an entity will be subject to the DAA accountability mechanisms for engaging in practices that do not adhere to these additional principles.

Today’s announcement —and publication—stands as yet another strong example of the serious commitment and investment that industry has made in offering consumers education, transparency and choice in the use of their personal information online.

 

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