Canadian Advertisers and Marketers Launch DAAC

October 2, 2013

We at the Digital Advertising Alliance applaud our Canadian colleagues for their launch of the Digital Advertising Alliance of Canada.   The DAAC joins the United States and 28 other nations of the world in extending the DAA’s core principles of consumer control and transparency to consumers in the Internet marketplace.


The successful launch of the DAAC once again illustrates the flexibility and universality of the core DAA Principles. While laws and norms vary from nation-to-nation and region-to-region, the underlying principles of the DAA program translate in all languages and cultural standards.


DAAC now joins the DAA and the European Interactive Digital Advertising Alliance in driving the global expansion of self-regulatory choice and transparency for the collection and use of web viewing data.


IMPORTANT INFORMATION FOR EXISTING DAA (USA) LICENSEES REGARDING EXTENDING THEIR USAGE RIGHTS INTO CANADA: U.S. license holders of the DAA Icon may extend their usage rights into the Canadian market by completing this online addendum:

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