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Digital Advertising Alliance (DAA) Enhances Privacy Controls in the Mobile Marketplace with Launch of Two New Tools for Consumers

'AppChoicesTM' and 'Consumer Choice Page for Mobile Web' Take Control and Advertising Transparency Beyond Desktop, While Delivering a Consistent Independently Enforceable Choice Experience

NEW YORK, NY - February 25, 2015 - The Digital Advertising Alliance (DAA) today launched two new mobile tools for consumers – "AppChoices" and the "DAA Consumer Choice Page for Mobile Web."  These innovations supplement the self-regulatory organization’s advertising transparency and choice mechanisms already used by millions of consumers for their desktop browsers. This evolution in the DAA's choice platforms adapts consumer-friendly, independently enforceable privacy controls to the fast-growing mobile medium.

Digital Advertising Alliance Unveils New DAA AdChoices Icon Implementation Guidelines for Video Ads

NEW YORK, NY - November 2, 2015 - The Digital Advertising Alliance (DAA) today unveiled new guidelines for the implementation of the DAA's AdChoices icon and ad marker in video ads, "DAA Ad Marker Implementation Guidelines for Video Ads." The DAA's initial release provides marketplace guidance for implementation that will help create a more consistent consumer experience across major video ad formats and players.

Digital Advertising Alliance Announces Mobile Privacy Enforcement to Begin September 1, 2015

Council of Better Business Bureaus and Direct Marketing Association Will Lead Independent Accountability Program for DAA’s Mobile Guidance

NEW YORK, NY – May 7, 2015 – The Digital Advertising Alliance (DAA) today announced that enforcement of its Principles in the mobile environment (DAA Mobile Guidance) will begin on September 1, 2015, including new guidance specific to mobile, such as cross-app data, precise location data and personal directory data. The Council of Better Business Bureaus (CBBB) and the Direct Marketing Association (DMA) will extend their ongoing independent oversight of the DAA Principles on browsers to the mobile space.

Advertising Week 2015: Celebrate Competition & Content Diversity Made Possible by Responsible IBA

September 22, 2015

In our attention economy - where marketers compete for the attention of consumers - I'm struck how data collection for interest-based advertising (IBA) enables support for a wide range of small publishers and niche content providers, some of whom derive most or all of their income from ad network-supplied IBA. Without IBA, much less advertising in general, these entities could not survive.

Among all the parts of our advertising ecosystem we honor and recognize during Advertising Week 2015, I'd like to toast these startups and small businesses which are thankfully among us.

Cross Border: How the DAA Program Matters to Global Advertisers

September 8, 2015

[Photo: Peter Kosmala, senior vice president of government relations at 4A's (standing) introduces the DAA Summit 2015 panel, "Cross Border: How the DAA Programs Matter to Global Advertisers." Seated left to right: Julie Ford, executive director Digital Advertising Alliance of Canada; Jeanette Fitzgerald, chief privacy officer at Epsilon; and Chris Payne, public affairs manager at the World Federation of Advertisers and board member of the European Digital Interactive Advertising Alliance.]

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