NEW YORK and WASHINGTON - July 16, 2013 - The 4A's, the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the Digital Advertising Alliance (DAA), the Direct Marketing Association (DMA), the Interactive Advertising Bureau (IAB), and the Network Advertising Initiative (NAI) released the following statement today (July 16, 2013) on the W3C's recent announcement regarding Do Not Track negotiations:
New guidance for apps, location, and personal directory data usage hailed as imperative to transparency in mobile world by nation’s largest media and marketing associations
WASHINGTON – July 24, 2013 – The Digital Advertising Alliance (DAA), the operator of the interactive media and marketing industry’s largest and most successful consumer preference program, today unveiled new guidance for assuring that its Self-Regulatory Principles currently enforced on the web are honored in mobile environments, providing consumer-friendly privacy controls in this fast-growing medium.
New Zogby survey reveals that users demand ad-supported content, value tools that enhance transparency and choice
WASHINGTON – November 5, 2013 – The more Internet users learn about the protections and choices available to them, the more comfortable they become with online interest-based advertising, according to a new poll conducted by Zogby Analytics on behalf of the Digital Advertising Alliance (DAA).
More than half of all Americans polled (51.3 percent) said they’d be more likely to click on an online ad that included an icon – like the Advertising Option icon – that allowed them to opt out of ad-related information collection.
By Lou Mastria
The Digital Advertising Alliance hosted its second annual Summit for participants – its first on the West Coast – on Thursday, June 26, at the stunning art-deco City Club of San Francisco.
By Lou Mastria
The Digital Advertising Alliance (DAA) has launched our newest web property, digitaladvertisingalliance.org. The new site builds on our commitment to educate the advertising industry about DAA’s established and enforceable principles for responsible privacy practices across the online advertising industry, and to provide consumers with enhanced transparency and control regarding relevant advertising on their digital devices.
By Lou Mastria
By Lou Mastria
As we head closer toward September, and the independent enforcement of Digital Advertising Alliance’s Mobile Guidance, one of the most often asked questions we receive has to do with creative specifications for the indication of data collection and interest-based ads in mobile environments… Mobile Web display ads, in-app ads, and the like. Just where do advertisers place the “Your Ad Choices” Icon and what links should be in place behind the icon?
Ads with cookies are up to seven times more valuable, and smaller Web sites benefit disproportionately from the value those ads create
WASHINGTON – February 10, 2014 – Online advertising that uses cookie technology to increase relevance by leveraging consumers' information generates significantly greater economic value than advertising without cookies, according to an economic study by Professors Howard Beales and Jeffrey Eisenach of Navigant Economics. This new research has important implications for publishers, ad technology firms, agencies, advertisers, consumers and policy makers.
The Digital Advertising Alliance's Ad Marker Implementation Guidelines for Mobile ensure that icon offers consistent privacy notice on all screens
NEW YORK – April 7, 2014 – The Digital Advertising Alliance (DAA) today issued detailed guidance for how notice and the DAA Icon should be displayed and used on mobile platforms. For consumers, this means that the icon they know as a symbol of transparency and choice on desktops and laptops will be consistently displayed on their smart phones and tablets.
Jessica Rich, Director of the Federal Trade Commission's Bureau of Consumer Protection, headlines packed agenda at DAA's second annual meeting
SAN FRANCISCO – June 26, 2014 – The Digital Advertising Alliance kicks off its second annual summit today with an exclusive preview of two highly anticipated mobile choice tools set to be released in the fall..