Survey Shows 88% of Americans Expect to Get Interest-Based Ads; Record 85% Now Recognize AdChoices Icon
Large Majorities Say AdChoices Icon Is Useful and Easy to Understand, While Two-Thirds Say They Have Clicked the AdChoices Icon in Past
YourAdChoices Icon
Digital Advertising Alliance Releases Guidelines for Use of AdChoices Icon on Connected TV (CTV)
New Guidelines Help Consumers Find Consistent Icon-Based Access to Information and Control for Interest-Based Ads Across CTV Ecosystem
New York, NY -- September 12, 2024 -- The Digital Advertising Alliance (DAA) today announced the release of new guidelines
Follow The Data: New Survey Shows Strong Consumer Support for Expanded Use of AdChoices Icon
April 2, 2024
By Lou Mastria
The Big Idea: A new survey shows that a large majority of Americans recognize, trust, understand, and support the Digital Advertising Alliance’s AdChoices Icon, and they want to see the icon’s functionality expanded to include new tools and technologies.
As corporate leaders and policymakers look at emerging advertising technologies and new regulatory proposals, we should all listen closely to the people who will use those tools to get information and express their choices.
Survey Finds Broad Consumer Recognition, Trust, Understanding, and Support for DAA's AdChoices Icon
Large Majorities of Respondents Want to Maintain AdChoices’ Icon-Based Tools, Prefer Expanded Use of AdChoices Icon Over Alternatives
‘AdChoices’ Makes it Easier to Tell Your Brand’s Privacy Story – Through the Power of One Icon
October 27, 2023
By Lou Mastria
Big idea: Legal mandates are no substitute for the trust-building marketers know how to do with consumers. As we approach 2024, the power of the “AdChoices” icon enables a richer story, setting a path toward trustworthy brand engagement.
Preparing Consumer Choice for Its Next Chapter – A ‘Thank You’ to Industry Leaders for Their Vision and Support
June 22, 2021
By Lou Mastria
It takes a lot of initiative and preparation to maintain an effective, privacy-friendly consumer opt-out for interest-based advertising in an evolving ad-tech ecosystem. We’re getting it done – with help.
As we move forward to a “beta” launch of token-based opt-out/revocation functionality for consumer choice later this month, I want to take a moment to mark this achievement by acknowledging some of the companies that have raised their hands to help get this developed.
New DAA-Commissioned Survey Shows ‘AdChoices’ Icon Recognition Has Grown to 82 Percent in 2021
June 3, 2021
By Lou Mastria
Consumers use and see the icon as a portal to privacy information – and assign trust to brands, publishers and advertisers who use it in ads, in apps and on sites.
To evaluate ongoing consumer awareness and perception around the “AdChoices” icon, the Digital Advertising Alliance (DAA) conducted a survey of 1,000 US adults in February 2021. Among top-line findings are that 82 percent of respondents have some familiarity with the YourAdChoices Icon and 81 percent understand the icon broadly offers them choice and control as it pertains to advertising.
DAA Announces Updated Transparency & Consumer Control with Token-based Opt-out/Revocation Tool
May 12, 2021
By Lou Mastria
AppChoices is being updated to remain consistent with industry best practices and consumer expectations/preferences.
Summit Snapshot: Reassurance Now and for the Long Run with the YourAdChoices Privacy Program
May 19, 2020
By Lou Mastria
Big Idea: Adherence to DAA Principles is the “go to” for brands when it comes to offering consumers transparency and control.
Earlier this month, at DAA Virtual Summit 20 | ADvolution, it gave me an opportunity to express thanks to our speakers, sponsors, programmers and team – and to reflect on the current advertising and privacy environment.
New Study Shows Ad Revenue Benefit through Cookies – Reinforcing Previous 2014 DAA Research: We Can Have Both Personalization & Ubiquitous Privacy Protections
September 5, 2019
By Lou Mastria
YourAdChoices can help strike a balance between valuable relevance and ubiquitous privacy controls.
A newly updated academic study highlighted in AdExchanger this week reinforces a previous separate study commissioned by the Digital Advertising Alliance (D
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