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Consumer Education: Guiding User Choice -- en Español, También

February 4, 2020

Keeping users informed and empowered on their data collection control for interest-based advertising is central to DAA’s consumer education efforts – both in English and Spanish.

Consumer education is an evergreen principle of Digital Advertising Alliance. That’s why each year, we update and renew our efforts to keep browser and mobile app users in the know about the YourAdChoices program. With trillions having been served, the YourAdChoices Icon continues to be an ever-present and real-time gateway to disclosures about data collection for interest-based advertising, and providing opt-out options.

It’s Not Wonderful to Imagine a World without Self-Regulation

February 25, 2019

Let’s take an “It’s a Wonderful Life” test to see what-could-have-been scenarios.

There’s been some discussion over the last week about the effectiveness our current self-regulatory regime for digital interest-based advertising. There is always room for improvement, a goal toward which the digital advertising industry continually works collaboratively with policymakers (and which has resulted in policy updates every two years to keep pace with this rapidly-evolving medium).

 

DAA Webinar this Week: How to Take Ad Transparency to the Next Level and Earn Consumer Trust

April 2, 2018

If you are involved with managing a site or running an app where interest-based advertising (IBA) is present – or where any data collection for IBA takes place – the DAA’s webinar this Thursday (April 5, 2018) is designed for you, especially.

Photo of Individuals Holding Devices in a Line

Our April 5 Webinar is for brands and publishers – both business-to-business and consumer – as well as agencies and ad tech companies with their own apps and sites, or which design and support the sites and apps of others.

Summit Snapshot: The Emerging Ad-Supported Video Ecosystem

June 9, 2016

Big Idea: Video ads are a vital format for advertisers to reach a consumer on multiple devices, and improved customization will increase effectiveness

Association leaders affiliated with the founding of the Digital Advertising Alliance announced their support today (November 16, 2015) with the unveiling of DAA guidance, "Application of the DAA Principles of Transparency and Control to Data Used Across Devices."

Their reaction includes:

Nancy Hill, President and CEO, 4As (American Association of Advertising Agencies)

Zogby Poll: Americans Say Free, Ad-Supported Online Services Worth $1200/Year, 85 Percent Prefer Ad-Supported Internet to Paid

Three-Quarters Say They Would Reduce Online and Mobile Activities a 'Great Deal' If They Had to Pay for Free Ad-Supported Content and Services

NEW YORK, NY - May 11, 2016 - Americans assigned a value of nearly $1,200 per year to the array of free, ad-supported services and content currently available to them on computers and mobile devices, according to a groundbreaking survey conducted by Zogby Analytics. More than 85 percent of respondents said they preferred an ad-supported Internet model instead of paying for online content, and three-quarters said they would reduce their online activities "a great deal" if they had to pay for those services and content.

The Consumer Education Principle | Relevance & Control on Desktop & Mobile

April 4, 2016

This past month, the Digital Advertising Alliance undertook a fresh initiative to connect with online and mobile consumers about responsible data collection for advertising purposes, the benefits of relevance, and how they can control their interest-based advertising experiences.  With industry support, this consumer education push will run throughout 2016.

As part of this effort, DAA:

2016: A Good Outlook for Responsible Data Collection & Consumer Engagement

March 9, 2016

Data is indeed dynamic.  Innovations in ad tech and changes in consumer behavior continue apace – based on all the reports we’re seeing.  All the while, one truth appears to remain:  brands and publishers continue to invest in interest-based, data-driven advertising and marketing as part of a toolset to engage consumers with relevance and convenience.

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