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Transparency

DAA to Help Convene Initiative on Privacy, Policy and Legal Issues Facing Industry

August 4, 2020

This effort is organized under the Partnership for Responsible Addressable Media (PRAM)

Today, a group of trade associations, many of which are represented on the Digital Advertising Alliance (DAA) Board of Directors, and many DAA Participant companies announced a new initiative to advance and to protect critical functionalities such as customization and analytics for digital media and advertising, while safeguarding privacy and improving the consumer expe

Summit Snapshot: Peter Frey Lavallee of the Washington PDC Discusses the Intersection of Digital Ads and Politics -- Underscoring the Ever-Present Need for Transparency

June 23, 2020

Big Idea: Political Ads transparency in the digital sphere requires new tools and approaches – Washington State discusses the DAA Political Ads program and the need for a harmonized approach.

With the 2020 election upon us, online media is awash with digital political advertisements.

Summit Snapshot 19:DC: Rep. Cathy McMorris Rodgers (R-WA) Announces Push for Federal Data Privacy Law at DAA Summit with a Single National Standard

June 7, 2019

Big Idea: Rep. McMorris Rodgers: “We must lead the world in establishing a regulatory framework that balances data privacy with the ability for our startups and small businesses to continue to innovate.”

We had a record turnout for our Summit 19:DC across Hill Day, the Digital Advertising Accountability Workshop and the Summit itself.  It was our seventh annual Summit, as we returned to the city of first such meetup, Washington, DC.

Summit Snapshot ‘18: Taking Transparency to Digital Political Advertising

July 12, 2018

Big Idea: DAA now provides guidance on application of its Principles to digital political ads. A new working group to devise creative guidelines for the PoliticalAd icon and marker is under way. A Summit18 panel explored developments.

It’s been a little over a month since the Digital Advertising Alliance announced the adaptation of DAA Principles for transparency and accountability to online political advertising, specifically for candidate “express advocacy” ads.  In that time, we published a consumer-facing Web site, and we’re about to embark on a working group t

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