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Summit Snapshot: Where Tech of All Sizes Meet: Data and Privacy — The Small Business Imperative

August 6, 2025

By Lou Mastria

Big Idea: Small businesses power the U.S. economy and rely on digital advertising and data to find new customers, thrive and grow.

Big Idea (in full): Small businesses power the U.S. economy and rely on digital advertising and data to find new customers, thrive and grow. As policy debates unfold, the real-world impact of state-by-state regulatory patchwork is being felt acutely by entrepreneurs and independent publishers. A unified approach, a pragmatic federal law, is not only warranted — it’s essential.

Advertising Powers America: How Responsible Digital Ads Create Jobs, Drive the Economy, and Build Consumer Trust

May 7, 2025

By Lou Mastria

Big Idea: Every part of America benefits when responsible digital ads flourish. From Main Street entrepreneurs who use IBA to build business to the millions of local jobs created by a thriving ad-driven economy, digital advertising powers America.

Big idea (cont.): To protect those benefits, our industry has built an independent self-regulatory system that provides all Americans with simple and convenient access to information and control over the types of advertising they receive.

Summit Snapshot: Congresswoman Debbie Lesko Offers Vigorous Defense of SMBs as Privacy Laws are Considered

May 23, 2022

By Lou Mastria

Big Idea: Online advertising is invaluable to SMBs, communities, consumers and the nation – underscored by COVID pandemic, Rep. Lesko (R-AZ) said. A potential federal privacy law ought to reflect this reality.

The first face-to-face Digital Advertising Alliance (DAA) Summit in three years – DAA Summit 22 “All Together Now” -- featured a gathering of nearly 90 in-person participants.  We gathered to hear two days of marketplace ideas, ethics and regulatory compliance information, and – vitally – what the prospects are for a federal privacy law to counteract the emerging patchwork of state laws that, if left unchecked by Congress, could hurt businesses and confuse

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