Responsible Data Collection

Cross Border: How the DAA Program Matters to Global Advertisers

September 8, 2015

By Lou Mastria

[Photo: Peter Kosmala, senior vice president of government relations at 4A's (standing) introduces the DAA Summit 2015 panel, "Cross Border: How the DAA Programs Matter to Global Advertisers." Seated left to right: Julie Ford, executive director Digital Advertising Alliance of Canada; Jeanette Fitzgerald, chief privacy officer at Epsilon; and Chris Payne, public affairs manager at the World Federation of Advertisers and board member of the European Digital Interactive Advertising Alliance.]

DAA Mobile Guidance Enforcement Begins Today: Why That’s Important

September 1, 2015

By Lou Mastria

As of today (September 1, 2015), companies which collect and use data across mobile sites or mobile apps for interest-based advertising purposes will be required to demonstrate compliance with the Digital Advertising Alliance Principles as they relate to mobile activity. Importantly, the DAA Principles also include obligations for accessing and using precise location data and personal directory data (such as directories, contacts, photos, etc.).

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