SAN FRANCISCO – June 26, 2014 – The Digital Advertising Alliance kicks off its second annual summit today with an exclusive preview of two highly anticipated mobile choice tools set to be released in the fall..
New York – July 16, 2014 – The Digital Advertising Alliance (DAA) has launched its newest web property, www.digitaladvertisingalliance.org, which builds on DAA's commitment to educate the advertising industry about DAA's established and enforceable principles for responsible privacy practices across the online advertising industry, and to provide consumers with enhanced transparency and control regarding relevant advertising on their digital devices.
NEW YORK, NY - February 25, 2015 - The Digital Advertising Alliance (DAA) today launched two new mobile tools for consumers – "AppChoices" and the "DAA Consumer Choice Page for Mobile Web." These innovations supplement the self-regulatory organization’s advertising transparency and choice mechanisms already used by millions of consumers for their desktop browsers. This evolution in the DAA's choice platforms adapts consumer-friendly, independently enforceable privacy controls to the fast-growing mobile medium.
Kathryn Farrara, Unilever, spoke at DAA Summit 2015 and provides here additional thoughts on the company’s participation in the DAA Program. She is a senior marketing counsel at Unilever, a multinational consumer packaged goods company.
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[Photo: Interactive Advertising Bureau CEO Randall Rothenberg speaks ahead of the Digital Advertising Alliance Summit 2015 session “Building Audience Experiences Across Devices and Platforms.” Session participants included left to right: Charles Curran, senior advisor to DAA (moderator); Vivian Chang, Tapad; Martin Gilliard, Experian Marketing Services; Kevin McGowan, Millennial Media; and David Weiner, Oracle.]
NEW YORK, NY – May 7, 2015 – The Digital Advertising Alliance (DAA) today announced that enforcement of its Principles in the mobile environment (DAA Mobile Guidance) will begin on September 1, 2015, including new guidance specific to mobile, such as cross-app data, precise location data and personal directory data. The Council of Better Business Bureaus (CBBB) and the Direct Marketing Association (DMA) will extend their ongoing independent oversight of the DAA Principles on browsers to the mobile space.
In our attention economy - where marketers compete for the attention of consumers - I'm struck how data collection for interest-based advertising (IBA) enables support for a wide range of small publishers and niche content providers, some of whom derive most or all of their income from ad network-supplied IBA. Without IBA, much less advertising in general, these entities could not survive.
Among all the parts of our advertising ecosystem we honor and recognize during Advertising Week 2015, I'd like to toast these startups and small businesses which are thankfully among us.
[Photo: Peter Kosmala, senior vice president of government relations at 4A's (standing) introduces the DAA Summit 2015 panel, "Cross Border: How the DAA Programs Matter to Global Advertisers." Seated left to right: Julie Ford, executive director Digital Advertising Alliance of Canada; Jeanette Fitzgerald, chief privacy officer at Epsilon; and Chris Payne, public affairs manager at the World Federation of Advertisers and board member of the European Digital Interactive Advertising Alliance.]
As of today (September 1, 2015), companies which collect and use data across mobile sites or mobile apps for interest-based advertising purposes will be required to demonstrate compliance with the Digital Advertising Alliance Principles as they relate to mobile activity. Importantly, the DAA Principles also include obligations for accessing and using precise location data and personal directory data (such as directories, contacts, photos, etc.).
