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Public Reporting

ANA Releases Independent Accountability Report for First Half of 2020, Incorporating DAA Principles Enforcement

November 17, 2020

When DAA Accountability Partners publicly report their respective DAA Principles enforcement actions, brands, publishers, agencies, data, ad tech and consumers all benefit.

Independent enforcement is one important hallmark of the Digital Advertising Alliance program.  Brands, agencies, publishers and ad tech companies involved in digital and mobile interest-based marketing space are called upon and expected to adhere to the self-regulatory principles DAA brought to market a decade ago to help consumers with privacy transparency and control.

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