Public Policy

Big idea (in full): AdChoices has been designed and implemented through the lens of consumer protection. That is why it remains a central driver for consumer trust in digital advertising through the rigorous self-regulatory standards it requires, the independent enforcement of those standards, and the broad consumer support for the information and choice tools it offers.

Big Idea (in full): Businesses that prioritize transparent, consumer-friendly privacy practices based on DAA Principles signal to regulators that they care. Self-regulation and DAA program participation are essential for all organizations in the digital advertising space – and, in spirit – these tools support the intended goals in a good number of state privacy laws.

I’ve often said that independent enforcement is one of the keystones to the Digital Advertising Alliance’s long-standing success as a self-regulatory program. 

Big idea (cont.): To protect those benefits, our industry has built an independent self-regulatory system that provides all Americans with simple and convenient access to information and control over the types of advertising they receive.

Big idea (expanded):  A groundbreaking report released by the US Department of Health and Human Services (HHS) this week showed how advertising data used to target digital vaccination ads to underserved and vulnerable populations helped prevent 52k deaths, 244k hospitalizations, and 2.6 million infections during the COVID-19 pandemic.