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The DAA Political Ad Icon: Help Every Digital and Mobile Political Ad for Statewide and Federal Office Provide Real-Time Disclosures for Voter Transparency

September 14, 2022

By Lou Mastria

Big Idea: The same fervor and framework that helped us deliver real-time, on-demand privacy notices for online interest-based advertising trillions of times can do the same for digital political ads – to deliver campaign disclosures to voters effectively

Amid this 2022 Election – with primaries among states having just completed – the Digital Advertising Alliance has undertaken program enhancements in our Political Ads Program, which I’d like to share with you here.

Summit Snapshot: Peter Frey Lavallee of the Washington PDC Discusses the Intersection of Digital Ads and Politics -- Underscoring the Ever-Present Need for Transparency

June 23, 2020

By Lou Mastria

Big Idea: Political Ads transparency in the digital sphere requires new tools and approaches – Washington State discusses the DAA Political Ads program and the need for a harmonized approach.

With the 2020 election upon us, online media is awash with digital political advertisements.

DAA Releases Implementation for New 'Political Ad' Transparency Icon

Maryland Becomes First State to Approve Ad Disclosures via DAA-Type Icon

NEW YORK, NY – September 18, 2018 – The Digital Advertising Alliance (DAA) today released the creative implementation guidelines for the “Political Ad” icon it announced in May as part of an advertising industry initiative to increase transparency and accountability around digital political ads.

Digital Advertising Alliance Launches Initiative to Increase Transparency & Accountability in Political Ads

DAA Releases New Guidance & “PoliticalAd” Icon Offering Info on Political Ads; ASRC and DMA to Enforce Program Across Industry

NEW YORK, NY – May 22, 2018 –  The Digital Advertising Alliance (DAA) today launched an industry-wide initiative to increase transparency and accountability around digital political ads, including new guidance for political advertisers and a “PoliticalAd” icon that will link to additional information on such ads. Compliance with the guidance will be independently enforced by the Advertising Self Regulatory Council (ASRC) and the Data & Marketing Association (DMA).

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