Ad Industry Charts Path Forward on Addressability: PRAM Transitions AMI Oversight to DAA, Individual Ad Trades Will Lead on Non-AMI Approaches

PRAM Winds Down Operations Following Release of Policy Framework for AMIs

NEW YORK, NY, February 24, 2022 – The Partnership for Responsible Addressable Media (PRAM) today announced the conclusion of its work and the transition of the process for certification, education, and enforcement around Addressable Media Identifiers (AMIs) to the Digital Advertising Alliance (DAA), which will extend and enhance its current self-regulatory program to cover those emerging technologies.

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