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Summit Snapshot 19:DC: How Vital Ad Financing is to a Robust Fourth Estate – Brand Safety and a Future for News Gathering & Reporting

July 24, 2019

Big Idea: Brand aversion to controversy in the digital realm has had the effect of steering ads away from hard news content – even as consumer attention is drawn to such content. The ramifications – on journalism and beyond – is alarming.

How can we get ads back into the news business?

During the Digital Advertising Alliance (DAA) Summit each year, we gather as a community to look at how interest-based advertising and self-regulation carry various marketplace impact.

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