DAA Accountability Partners Click Play on Mobile Video Ad Transparency
August 28, 2018
Mobile and Mobile Applications
DAA Webinar this Week: How to Take Ad Transparency to the Next Level and Earn Consumer Trust
April 2, 2018
By Lou Mastria
If you are involved with managing a site or running an app where interest-based advertising (IBA) is present – or where any data collection for IBA takes place – the DAA’s webinar this Thursday (April 5, 2018) is designed for you, especially.
Our April 5 Webinar is for brands and publishers – both business-to-business and consumer – as well as agencies and ad tech companies with their own apps and sites, or which design and support the sites and apps of others.
Digital Advertising Alliance Launches 'AppChoices en Español’ To Improve Access to DAA Mobile App for Spanish Speakers
NEW YORK, NY – November 9, 2015 – The Digital Advertising Alliance (DAA) today launched “AppChoices en Español,” an updated version of its mobile app that provides access to the DAA’s transparency and choice mechanisms for Spanish speakers in the United States. “AppChoices en Español” allows users to control the collection and use of cross-app data for interest-based advertising on the device on which the app is installed.
Summit Snapshot: The Emerging Ad-Supported Video Ecosystem
June 9, 2016
By Lou Mastria
Big Idea: Video ads are a vital format for advertisers to reach a consumer on multiple devices, and improved customization will increase effectiveness
Association leaders affiliated with the founding of the Digital Advertising Alliance announced their support today (November 16, 2015) with the unveiling of DAA guidance, "Application of the DAA Principles of Transparency and Control to Data Used Across Devices."
Their reaction includes:
Nancy Hill, President and CEO, 4As (American Association of Advertising Agencies)
Zogby Poll: Americans Say Free, Ad-Supported Online Services Worth $1200/Year, 85 Percent Prefer Ad-Supported Internet to Paid
Three-Quarters Say They Would Reduce Online and Mobile Activities a 'Great Deal' If They Had to Pay for Free Ad-Supported Content and Services
NEW YORK, NY - May 11, 2016 - Americans assigned a value of nearly $1,200 per year to the array of free, ad-supported services and content currently available to them on computers and mobile devices, according to a groundbreaking survey conducted by Zogby Analytics. More than 85 percent of respondents said they preferred an ad-supported Internet model instead of paying for online content, and three-quarters said they would reduce their online activities "a great deal" if they had to pay for those services and content.
The Consumer Education Principle | Relevance & Control on Desktop & Mobile
April 4, 2016
By Lou Mastria
This past month, the Digital Advertising Alliance undertook a fresh initiative to connect with online and mobile consumers about responsible data collection for advertising purposes, the benefits of relevance, and how they can control their interest-based advertising experiences. With industry support, this consumer education push will run throughout 2016.
As part of this effort, DAA:
A Mobile World Gets Ready for a New Generation of Data | DAA is Ready
March 24, 2016
By Lou Mastria
With 104,000 marketers gathering at Mobile World Congress 2016 in late February, one dominant conversation was operability connected to responsible data collection and use for interest-based advertising.
While many changes may be in the offing, reliable, meaningful and industry-wide guidance for responsible data collection for interest-based advertising in apps and on the mobile Web are well established. In the United States, mobile remains a Digital Advertising Alliance priority.
2016: A Good Outlook for Responsible Data Collection & Consumer Engagement
March 9, 2016
By Lou Mastria
Data is indeed dynamic. Innovations in ad tech and changes in consumer behavior continue apace – based on all the reports we’re seeing. All the while, one truth appears to remain: brands and publishers continue to invest in interest-based, data-driven advertising and marketing as part of a toolset to engage consumers with relevance and convenience.
Digital Advertising Alliance Unveils Program to Provide Consumer Privacy Controls in Mobile Environments
New guidance for apps, location, and personal directory data usage hailed as imperative to transparency in mobile world by nation’s largest media and marketing associations
WASHINGTON – July 24, 2013 – The Digital Advertising Alliance (DAA), the operator of the interactive media and marketing industry’s largest and most successful consumer preference program, today unveiled new guidance for assuring that its Self-Regulatory Principles currently enforced on the web are honored in mobile environments, providing consumer-friendly privacy controls in this fast-growing medium.
Poll: Internet Users Recognize the Importance of Online Advertising and the Value of Self-Regulation
New Zogby survey reveals that users demand ad-supported content, value tools that enhance transparency and choice
WASHINGTON – November 5, 2013 – The more Internet users learn about the protections and choices available to them, the more comfortable they become with online interest-based advertising, according to a new poll conducted by Zogby Analytics on behalf of the Digital Advertising Alliance (DAA).
More than half of all Americans polled (51.3 percent) said they’d be more likely to click on an online ad that included an icon – like the Advertising Option icon – that allowed them to opt out of ad-related information collection.
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FOUNDING ASSOCIATIONS
