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Interest-based advertising

The Consumer Protection Built into AdChoices

February 6, 2026

By Lou Mastria

Big idea: AdChoices has been designed and implemented through the lens of consumer protection.

Big idea (in full): AdChoices has been designed and implemented through the lens of consumer protection. That is why it remains a central driver for consumer trust in digital advertising through the rigorous self-regulatory standards it requires, the independent enforcement of those standards, and the broad consumer support for the information and choice tools it offers.

Government Advertisers Demonstrate Public Benefits of Relevance and Use AdChoices Icon to Provide Transparency and Control

October 28, 2025

By Lou Mastria

Big idea: Federal, state and local governments are using the AdChoices Icon to offer transparency and access to consumer control mechanisms. Why? Because DAA Principles keep consumers’ privacy interests front-forward -- right in the ad.

Big idea (in full): Federal, state and local governments are using the AdChoices Icon to offer transparency and access to consumer control mechanisms. Why? Because DAA Principles keep consumers’ privacy interests front-forward, right in the ad, while enabling advertising relevance, efficiency, effectiveness, and accountability.

Throughout American history, government agencies and institutions have used powerful advertising campaigns to drive civic engagement and education.

Summit Snapshot: Data Drives Small- and Mid-sized Business Online, It’s Imperative that Regulation not Short-Circuit Consumer Connections

August 17, 2021

By Lou Mastria

Big Idea: Entrepreneurs are finding audiences on digital platforms to stimulate commerce, revenue and jobs – helping consumers discover new products and services. This dynamic ecosystem must be protected from defaults that limit discovery and engagement.

Responsible data usage and growth of small- and mid-sized businesses go hand-in-hand. This is according to a panel of entrepreneurs that addressed delegates at Digital Advertising Alliance’s Virtual Summit 21: What’s Next. 

DAA Announces Updated Transparency & Consumer Control with Token-based Opt-out/Revocation Tool

May 12, 2021

By Lou Mastria

AppChoices is being updated to remain consistent with industry best practices and consumer expectations/preferences.

As the digital advertising industry continues to evolve, the Digital Advertising Alliance (DAA) is working to ensure that its time-tested Transparency and Control Principles,

Summit Snapshot 19:DC: Data4Good – Goodwill® Leverages the Data Universe to Drive In-Store Shoppers

July 9, 2019

By Lou Mastria

Big Idea: Goodwill teams with Teemo and Ad Council to devise and implement a data-driven approach to drive in-store shoppers, using geolocation data and other signals to reach audiences with relevant messaging and content.

Once again, Digital Advertising Alliance Summit attendees enjoyed hearing a case study on how advertising data are being deployed for socially beneficial use – this time for an Advertising Council campaign on behalf of Goodwill. 

Helping the Ecosystem Adapt: 9 Ways the DAA Helped in 2017

January 18, 2018

By Lou Mastria

The dynamic nature of digital advertising certainly was proven in 2017 – as our Digital Advertising Alliance self-regulatory program marked its eighth year in market.

While we may be a startup in spirit, we’ve achieved mature reach as our program has helped advertising organizations adapt to new technologies, evolving policy concerns, and ever-higher expectations of consumers.

We’re proud of those accomplishments, which were made possible by the support of our founding associations and the participation of so many hundreds of companies and thousands of brands.

Planning for Innovation: DAA Self-Regulation and the Video Example

October 12, 2016

By Lou Mastria

Digital video has the attention of marketers and consumers – and DAA offers an initial set of specifications for the placement of the YourAdChoices icon in video interest-based ads.

With the recent announcement by eight trade associations – several of them founders of the Digital Advertising Alliance – around cross-platform standards of video ad delivery, it underscored just how important to the current and future state of advertising digital video has become.

Summit Snapshot: The Emerging Ad-Supported Video Ecosystem

June 9, 2016

By Lou Mastria

Big Idea: Video ads are a vital format for advertisers to reach a consumer on multiple devices, and improved customization will increase effectiveness

Association leaders affiliated with the founding of the Digital Advertising Alliance announced their support today (November 16, 2015) with the unveiling of DAA guidance, "Application of the DAA Principles of Transparency and Control to Data Used Across Devices."

Their reaction includes:

Nancy Hill, President and CEO, 4As (American Association of Advertising Agencies)

DAA Explains Self-Regulatory Process for Interest-based Advertising-Related Data Collection to Federal Communications Commission

June 2, 2016

By Lou Mastria

From time to time, we are called upon to offer information about how the DAA self-regulatory process works, along with details about the DAA Principles and program, their scope, and how they are enforced, as well as other points. In the past, we have provided such information in Congressional hearings, Federal Trade Commission proceedings, and worldwide technology standard forums, among other public proceedings.

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