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Independent Accountability

In Defense of Tailored Advertising: Key Trade Groups Rally Around Responsible Data Collection to Serve Relevant Ads and Engage Consumers

March 16, 2022

Big Idea: Societal value is generated through interest-based advertising while extending meaningful consumer privacy, business groups told Members of Congress citing DAA earlier this month. DAA Board members push for balanced federal privacy legislation.

Since 2009, Digital Advertising Alliance Principles have existed to extend meaningful privacy safeguards and controls to consumers while enabling a more relevant advertising experience, and facilitating a thriving, competitive digital economy that serves thousands of businesses and millions of consumers. On March 1, 2022, the House Energy and Commerce Subcommittee on Consumer Protection and Commerce, led by Rep.

2022 – A Year to Reinvest in Responsible Customer Engagement with Relevant Advertising Content

January 26, 2022

Big idea: Relevance requires continual reinvestment. DAA is amid just that to keep pace with consumer identifiers, responsible data collection, and new avenues for transparency and control, thanks to your participation. Let's keep it going, all together.

Digital Advertising Alliance (DAA) Principles were established more than a decade ago to keep pace with a rapidly changing marketplace -- extending effective meaningful privacy protections to US consumers. In many ways, 2021 marked a watershed year – all of it setting the stage for a 2022 that will keep DAA innovating to protect and advance consumer engagement with responsible brands and publishers of content.

DAA Participates in Privacy for America Coalition as Digital Advertising Community Proposes New Privacy Standard for Consumers

April 10, 2019

Big Idea: A strong federal privacy law is needed to help make personal data less vulnerable to breach or misuse and to set forth clear, enforceable and nationwide consumer privacy protections for the first time.

This week, the Digital Advertising Alliance (DAA) helped launch Privacy for America (P4A), a new coalition with representatives from virtually every sector of advertising, and the entirety of business sectors represented among advertising users.

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