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Genie Barton

Digital Advertising Alliance Recognizes Genie Barton and Lee Peeler as 'DAA Privacy Icons' for Leadership in Advertising Self-Reg and Accountability

The Digital Advertising Alliance (DAA) today (June 13, 2024) named Genie Barton and Lee Peeler with the 2024 "DAA Privacy Icon" award in recognition of their leadership in privacy self-regulation and accountability. While serving at the Council of Better Business Bureaus (now BBB National Programs), Barton and Peeler created and ran the Digital Advertising Accountability Program, which continues to serve as an independent enforcement program for self-regulation of the digital advertising industry.

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