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Consumer Education: Guiding User Choice -- en Español, También

February 4, 2020

Keeping users informed and empowered on their data collection control for interest-based advertising is central to DAA’s consumer education efforts – both in English and Spanish.

Consumer education is an evergreen principle of Digital Advertising Alliance. That’s why each year, we update and renew our efforts to keep browser and mobile app users in the know about the YourAdChoices program. With trillions having been served, the YourAdChoices Icon continues to be an ever-present and real-time gateway to disclosures about data collection for interest-based advertising, and providing opt-out options.

En Español, Because Language Matters for Privacy in U.S. Markets

October 22, 2018

With 52.6m Americans using Spanish as their primary language – and as many as 41m speaking only Spanish – we believe consumer education and privacy protection developments in Spanish are every bit as crucial as their English-language counterparts.

Since the launch of the Digital Advertising Alliance (DAA) Principles nine years ago, the primary focus of the Principles and their interpretation has been the consumer. Our endeavor to extend to her meaningful privacy protections where interest-based advertising (IBA) occurs has been remarkably successful.

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