Enterprise and Entrepreneurship

Summit Snapshot: Data Drives Small- and Mid-sized Business Online, It’s Imperative that Regulation not Short-Circuit Consumer Connections

August 17, 2021

Big Idea: Entrepreneurs are finding audiences on digital platforms to stimulate commerce, revenue and jobs – helping consumers discover new products and services. This dynamic ecosystem must be protected from defaults that limit discovery and engagement.

Responsible data usage and growth of small- and mid-sized businesses go hand-in-hand. This is according to a panel of entrepreneurs that addressed delegates at Digital Advertising Alliance’s Virtual Summit 21: What’s Next. 

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