The SECURE Data Act: Landmark Proposed National Privacy Legislation Recognizes Need for Effective Self-Regulation
April 24, 2026
Enforcement
California Settlement Reinforces Importance of Checking State Compliance Obligations While Also Adopting IBA Choice
March 6, 2026
By Lou Mastria
Big Idea: DAA’s choice tools set a global standard for information and choice around interest-based advertising, but companies should also work with their legal teams to ensure they meet any relevant compliance obligations under state law.
If you’ve ever been stuck under a leaking kitchen sink holding the wrong wrench, you know one of the most fundamental rules of home repair: Use the right tool for each job.
Summit Snapshot: FTC Remains Active on the Privacy Beat, Supported by Industry Self-Regulation
September 18, 2024
By Lou Mastria
Big Idea: Technological advancement keeps the Federal Trade Commission on its toes as privacy questions proliferate in the areas of healthcare, artificial intelligence, and children, among other data sectors.
Speaking on his own, the FTC’s Ben Wiseman delivers remarks about recent activity at the FTC and ways to develop privacy benchmarks.
The DAA Political Ad Icon: Help Every Digital and Mobile Political Ad for Statewide and Federal Office Provide Real-Time Disclosures for Voter Transparency
September 14, 2022
By Lou Mastria
Big Idea: The same fervor and framework that helped us deliver real-time, on-demand privacy notices for online interest-based advertising trillions of times can do the same for digital political ads – to deliver campaign disclosures to voters effectively
Amid this 2022 Election – with primaries among states having just completed – the Digital Advertising Alliance has undertaken program enhancements in our Political Ads Program, which I’d like to share with you here.
In Response to Inquiry, DAA Informs State of Texas that a Thriving Internet Economy and Effective Privacy Protection Can and Must Co-Exist
September 16, 2020
By Lou Mastria
Until a national data policy standard is enacted by Congress, we need to be vigilant educators of policymakers at all levels of government.
Last month, the Digital Advertising Alliance joined a coalition of trade organizations – all of which serve as our association Board – in providing an informational response to a State of Texas Privacy Protection Advisory Council inquiry. The DAA’s response focused on responsible data collection, digital advertising, privacy protection and related topics.
DAA Webinar this Week: How to Take Ad Transparency to the Next Level and Earn Consumer Trust
April 2, 2018
By Lou Mastria
If you are involved with managing a site or running an app where interest-based advertising (IBA) is present – or where any data collection for IBA takes place – the DAA’s webinar this Thursday (April 5, 2018) is designed for you, especially.
Our April 5 Webinar is for brands and publishers – both business-to-business and consumer – as well as agencies and ad tech companies with their own apps and sites, or which design and support the sites and apps of others.
Helping the Ecosystem Adapt: 9 Ways the DAA Helped in 2017
January 18, 2018
By Lou Mastria
The dynamic nature of digital advertising certainly was proven in 2017 – as our Digital Advertising Alliance self-regulatory program marked its eighth year in market.
While we may be a startup in spirit, we’ve achieved mature reach as our program has helped advertising organizations adapt to new technologies, evolving policy concerns, and ever-higher expectations of consumers.
We’re proud of those accomplishments, which were made possible by the support of our founding associations and the participation of so many hundreds of companies and thousands of brands.
The Brand Safety Continuum: The Role of Privacy Self-Regulation
October 30, 2017
By Lou Mastria
There’s much attention paid of late to brand safety – and that’s a good thing for the long-term growth and overall health of the digital advertising ecosystem.
In almost every measure, brand safety is enhanced where and when transparency is extended. Cheers to the foresight of our trade association founders: In the Digital Advertising Alliance YourAdChoices program, we’ve known this to be the case for the six-plus years our Principles – and their independent enforcement – have been in-market.
Summit Snapshot: DAA Accountability Partners Offer 10 Tips for DAA Principles Compliance -- And More
July 6, 2017
By Lou Mastria
Big Idea: Digital advertising is a dynamic industry. Is your business keeping up with the latest best practices? Staying in the lead of the digital ad ecosystem while adhering to DAA Principles requires proactive action and diligence.
A day before this year’s Digital Advertising Alliance (DAA) Summit 2017, we held our inaugural “Digital Advertising Accountability Workshop,” which provided the latest insights in responsible data collection and transparency through a series of engaging presentations and panel discussions. We were able to offer Continuing Legal Education credit in eligible states, an added benefit for attorneys that also heard practical compliance advice for their clients’ benefit.
Education through Accountability: DAA Introduces its First Enforcement in Action Casebook Resource
December 14, 2016
By Lou Mastria
This new DAA resource summarizes all enforcement actions reviewed through Summer 2016 by DAA’s two independent Accountability Partners, presenting lessons learned on “how” to implement DAA Principles – to bolster brand engagement and consumer trust.
This week, the Digital Advertising Alliance will start its fulfillment of our Enforcement in Action casebook – a summary of learnings from five years of U.S. enforcement of DAA Principles in the interest-based advertising marketplace.
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FOUNDING ASSOCIATIONS
