Digital Political Advertising
By Lou Mastria
Big Idea: DAA now provides guidance on application of its Principles to digital political ads. A new working group to devise creative guidelines for the PoliticalAd icon and marker is under way. A Summit18 panel explored developments.
It’s been a little over a month since the Digital Advertising Alliance announced the adaptation of DAA Principles for transparency and accountability to online political advertising, specifically for candidate “express advocacy” ads. In that time, we published a consumer-facing Web site, and we’re about to embark on a working group t