Digital Advertising Alliance of Canada

Federal Election Commission Gives U.S. Digital Political Ad Transparency – and DAA Political Ads Program -- an ‘Iconic’ Boost

June 7, 2023

By Lou Mastria

Big Idea: A recent U.S. FEC position on digital and mobile political ad transparency makes room for icon-driven disclosures. With Election Cycle 2024 underway, it's time for DSPs to test and integrate with the DAA Political Ads icon-delivery platform.

Election 2024 may still be a year-and-a-half away – but campaigns are already starting. DSPs need to take immediate note.

The DAA Political Ad Icon: Help Every Digital and Mobile Political Ad for Statewide and Federal Office Provide Real-Time Disclosures for Voter Transparency

September 14, 2022

By Lou Mastria

Big Idea: The same fervor and framework that helped us deliver real-time, on-demand privacy notices for online interest-based advertising trillions of times can do the same for digital political ads – to deliver campaign disclosures to voters effectively

Amid this 2022 Election – with primaries among states having just completed – the Digital Advertising Alliance has undertaken program enhancements in our Political Ads Program, which I’d like to share with you here.

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