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Digital Advertising Alliance Presents ‘Privacy Icon’ Award to Rudy Brioché and Federation for Internet Alerts for Policy Leadership and Life-Saving Innovation

NEW YORK, NY – June 5, 2025 – The Digital Advertising Alliance (DAA) today announced Rudy Brioché, vice president for global public policy and policy counsel at Comcast, and the Federation for Internet Alerts (FIA) as the 2025 recipients of the DAA’s “Privacy Icon” award, honoring their outstanding contributions to responsible data-driven advertising and innovation.'

Summit Snapshot 19:DC: Data4Good – Goodwill® Leverages the Data Universe to Drive In-Store Shoppers

July 9, 2019

By Lou Mastria

Big Idea: Goodwill teams with Teemo and Ad Council to devise and implement a data-driven approach to drive in-store shoppers, using geolocation data and other signals to reach audiences with relevant messaging and content.

Once again, Digital Advertising Alliance Summit attendees enjoyed hearing a case study on how advertising data are being deployed for socially beneficial use – this time for an Advertising Council campaign on behalf of Goodwill. 

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