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Data for Good

HHS Report Shows Digital Advertising Data Helped Save More than 50k Lives during COVID-19: Why This Matters Now

May 10, 2024

Big idea: A groundbreaking HHS report showed how advertising data used to target digital vaccination ads to underserved populations helped prevent 52k deaths, 244k hospitalizations, and 2.6 million infections during the COVID-19 pandemic.

Big idea (expanded):  A groundbreaking report released by the US Department of Health and Human Services (HHS) this week showed how advertising data used to target digital vaccination ads to underserved and vulnerable populations helped prevent 52k deaths, 244k hospitalizations, and 2.6 million infections during the COVID-19 pandemic.

Summit Snapshot: Data 4 Good – The Ad Council, Federation for Internet Alerts Deploy Data for Vital Public Safety Initiatives

September 1, 2021

Big Idea: Responsibly collected data informs more than just relevant digital and mobile advertising and commerce – but also some of the most important socially responsible concerns and opportunities of our time.

Consumer data, analytics, and relevant advertising are each and all a collection of powerful tools with unimaginable potential.

Summit Snapshot 19:DC: Data4Good – Goodwill® Leverages the Data Universe to Drive In-Store Shoppers

July 9, 2019

Big Idea: Goodwill teams with Teemo and Ad Council to devise and implement a data-driven approach to drive in-store shoppers, using geolocation data and other signals to reach audiences with relevant messaging and content.

Once again, Digital Advertising Alliance Summit attendees enjoyed hearing a case study on how advertising data are being deployed for socially beneficial use – this time for an Advertising Council campaign on behalf of Goodwill. 

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