DAAC [Digital Advertising Alliance of Canada]

Summit Snapshot: A Global Exchange around Relevance

August 17, 2016

Big Idea: DAA, DAAC and EDAA each maintain distinct interpretations of self-regulatory Principles for their respective markets. Rubicon Project offers its perspective on how the global ad supply chain may adapt the DAA framework to domestic expectations.

“We’re going global, so I hope you’ve got your data passports ready,” said Peter Kosmala, senior vice president, government affairs, 4A’s, who moderated a Digital Advertising Alliance Summit 2016 Panel, “Global Exchange Around Relevance.” “These are particularly exciting times to be in interest-based advertising, not just in the U.S., but in Canada, and most certainly in Europe where there are significant changes coming very soon.” Kosmala was referencing the EU-U.S. Privacy Shield recently agreed upon and approved by the European Union (EU) and the United States.

A Mobile World Gets Ready for a New Generation of Data | DAA is Ready

March 24, 2016

With 104,000 marketers gathering at Mobile World Congress 2016 in late February, one dominant conversation was operability connected to responsible data collection and use for interest-based advertising.

While many changes may be in the offing, reliable, meaningful and industry-wide guidance for responsible data collection for interest-based advertising in apps and on the mobile Web are well established.  In the United States, mobile remains a Digital Advertising Alliance priority.

Cross Border: How the DAA Program Matters to Global Advertisers

September 8, 2015

[Photo: Peter Kosmala, senior vice president of government relations at 4A's (standing) introduces the DAA Summit 2015 panel, "Cross Border: How the DAA Programs Matter to Global Advertisers." Seated left to right: Julie Ford, executive director Digital Advertising Alliance of Canada; Jeanette Fitzgerald, chief privacy officer at Epsilon; and Chris Payne, public affairs manager at the World Federation of Advertisers and board member of the European Digital Interactive Advertising Alliance.]

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