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Summit Snapshot: Our Information Economy Depends on Responsible Data Use – A Vital Reminder for Us in California and Beyond

June 30, 2026

By Lou Mastria

Big Idea: Data stewardship is the foundation of our work, which enables both meaningful privacy protections, delivers benefits to consumers and creates enterprise value. Preserving this balance is critical to policy and market leadership.

Privacy for consumers is vital in our work at AdChoices, but consumers expect more than one goal.

I’m Just a Bill, and I’m Sitting Here on Capitol Hill: DAA and Ad Industry Visit Congress to Help Advance the SECURE Data Act (H.R. 8413)

May 28, 2026

By Lou Mastria

Big Idea: Democracy in action is powerful, especially when it’s face to face. Our participation in this year’s “Advertising Day on the Hill” was a key step in a process to move a newly introduced comprehensive privacy bill forward in Congress.

    

The SECURE Data Act: Landmark Proposed National Privacy Legislation Recognizes Need for Effective Self-Regulation

April 24, 2026

By Lou Mastria

Big idea: The newly-introduced SECURE Data Act offers an extraordinary opportunity for Congress to pass a preemptive federal privacy standard that protects Americans in every state, and the bill explicitly endorses industry self-regulatory codes...


Summit Snapshot: From the Enforcers – Adherence to the DAA Principles Drives Consumer Trust & Signals to Regulators That You Care

September 15, 2025

By Lou Mastria

Big Idea: Businesses that prioritize transparent, consumer-friendly privacy practices based on DAA Principles signal to regulators that they care.

Big Idea (in full): Businesses that prioritize transparent, consumer-friendly privacy practices based on DAA Principles signal to regulators that they care. Self-regulation and DAA program participation are essential for all organizations in the digital advertising space – and, in spirit – these tools support the intended goals in a good number of state privacy laws.

I’ve often said that independent enforcement is one of the keystones to the Digital Advertising Alliance’s long-standing success as a self-regulatory program. 

Summit Snapshot: Where Tech of All Sizes Meet: Data and Privacy — The Small Business Imperative

August 6, 2025

By Lou Mastria

Big Idea: Small businesses power the U.S. economy and rely on digital advertising and data to find new customers, thrive and grow.

Big Idea (in full): Small businesses power the U.S. economy and rely on digital advertising and data to find new customers, thrive and grow. As policy debates unfold, the real-world impact of state-by-state regulatory patchwork is being felt acutely by entrepreneurs and independent publishers. A unified approach, a pragmatic federal law, is not only warranted — it’s essential.

Summit Snapshot: Small Business Perspectives on Digital Advertising, Privacy Regulations, and Community Impact

October 29, 2024

By Lou Mastria

Big idea: Small businesses and startups discover customers and connect with consumers by using digital advertising techniques and data to gain necessary visibility.

Lartease Tiffith, executive vice president, public policy, Interactive Advertising Bureau (left) moderates a DAA Summit 24 workshop alongside three entrepreneur panelists.

Summit Snapshot: FTC Remains Active on the Privacy Beat, Supported by Industry Self-Regulation

September 18, 2024

By Lou Mastria

Big Idea: Technological advancement keeps the Federal Trade Commission on its toes as privacy questions proliferate in the areas of healthcare, artificial intelligence, and children, among other data sectors.

Speaking on his own, the FTC’s Ben Wiseman delivers remarks about recent activity at the FTC and ways to develop privacy benchmarks.

Summit Snapshot: Eye on Capitol Hill – Will the Current Congress Move Forward with an Omnibus Privacy Bill?

September 10, 2024

By Lou Mastria

Big Idea: As we watch democracy do its work, industry leaders review the proposed American Privacy Rights Act (APRA) and its potential impact on interest-based advertising.

 

Policy watchers from the digital advertising community discuss the prospects of a federal privacy bill moving through Congress in 2024.

Digital Advertising Alliance Recognizes Genie Barton and Lee Peeler as 'DAA Privacy Icons' for Leadership in Advertising Self-Reg and Accountability

The Digital Advertising Alliance (DAA) today (June 13, 2024) named Genie Barton and Lee Peeler with the 2024 "DAA Privacy Icon" award in recognition of their leadership in privacy self-regulation and accountability. While serving at the Council of Better Business Bureaus (now BBB National Programs), Barton and Peeler created and ran the Digital Advertising Accountability Program, which continues to serve as an independent enforcement program for self-regulation of the digital advertising industry.

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