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DAA Self-Regulation

Digital Advertising Alliance Launches Opt-Out Functionality for Hashed Phone Number Identifiers

Ad-Related Companies Can 'Future-Proof' Their Identity Plans by Integrating DAA’s Token-ID-Based Tool for Email and Now Phone-Based Choices

WASHINGTON, D.C. – August 2, 2023 – The Digital Advertising Alliance (DAA) today launched new beta functionality allowing individuals to opt out of interest-based advertising (IBA) via the submission of “hashed” -- or encrypted -- phone numbers.

Digital Advertising Alliance Honors Experian and SVP Tony Hadley with First 'DAA Privacy Icon Award'

Award Recognizes Hadley’s Career of Contributions to Consumer Protection, Self-Regulation, Responsible Data Use

New York, NY – May 4, 2022 – The Digital Advertising Alliance (DAA) today recognized Experian and Tony Hadley, Experian’s Senior Vice President of Public Policy, with its first annual “DAA Privacy Icon” award.

It’s Not Wonderful to Imagine a World without Self-Regulation

February 25, 2019

By Lou Mastria

Let’s take an “It’s a Wonderful Life” test to see what-could-have-been scenarios.

There’s been some discussion over the last week about the effectiveness our current self-regulatory regime for digital interest-based advertising. There is always room for improvement, a goal toward which the digital advertising industry continually works collaboratively with policymakers (and which has resulted in policy updates every two years to keep pace with this rapidly-evolving medium).

 

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