Enforcement in Action 4.0 – DAA Updates its Review of Independent Accountability Actions to Drive DAA Principles Adherence
By Lou Mastria
The keystone of the Digital Advertising Alliance program – independent enforcement – serves to educate the interest-based advertising marketplace on how to use data to serve digital & mobile ads with privacy sensitivity, particularly as we innovate.
As I post this, hundreds of privacy, compliance, marketing and legal professionals at DAA participating companies will soon receive a copy of a newly updated Enforcement in Action casebook, our fourth edition cataloging what we’ve learned from nine years of independent accountability.