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In a New Year, Still amid a Pandemic, Responsible, Relevant Digital Advertising Remains Strong as Direct-to-Consumer Grows and DAA Continues to Help with Brand-Consumer Engagement

February 1, 2021

By Lou Mastria

Among profound circumstances, we are more focused than ever toward keeping advertisers and their customers engaging in transparent, trustworthy ways in 2021.

2020 may be in a rear-view mirror, but its impact on all of us – professionally as well as personally – remains significant. What we once might have taken for granted, soon became cherished: just the ability to wake up each day, be with our families, and go to work. Such an existence – anything but mundane – wasn’t available to everyone.

Enforcement in Action 4.0 – DAA Updates its Review of Independent Accountability Actions to Drive DAA Principles Adherence

December 10, 2020

By Lou Mastria

The keystone of the Digital Advertising Alliance program – independent enforcement – serves to educate the interest-based advertising marketplace on how to use data to serve digital & mobile ads with privacy sensitivity, particularly as we innovate.

As I post this, hundreds of privacy, compliance, marketing and legal professionals at DAA participating companies will soon receive a copy of a newly updated Enforcement in Action casebook, our fourth edition cataloging what we’ve learned from nine years of independent accountability.

DAA Releases Implementation for New 'Political Ad' Transparency Icon

Maryland Becomes First State to Approve Ad Disclosures via DAA-Type Icon

NEW YORK, NY – September 18, 2018 – The Digital Advertising Alliance (DAA) today released the creative implementation guidelines for the “Political Ad” icon it announced in May as part of an advertising industry initiative to increase transparency and accountability around digital political ads.

Helping the Ecosystem Adapt: 9 Ways the DAA Helped in 2017

January 18, 2018

By Lou Mastria

The dynamic nature of digital advertising certainly was proven in 2017 – as our Digital Advertising Alliance self-regulatory program marked its eighth year in market.

While we may be a startup in spirit, we’ve achieved mature reach as our program has helped advertising organizations adapt to new technologies, evolving policy concerns, and ever-higher expectations of consumers.

We’re proud of those accomplishments, which were made possible by the support of our founding associations and the participation of so many hundreds of companies and thousands of brands.

Partnering with Purpose: Keeping Effective Self-Regulation Moving in 2016 and Forward

January 13, 2017

By Lou Mastria

Partnerships power the Digital Advertising Alliance (DAA) self-regulatory program. As we begin the New Year, it’s an opportune time to take stock and report on the accomplishments of the DAA in the past year.

This exercise helps us continue to be a strong partner with you, keeping in step with marketplace innovations, brand engagements and consumer expectations in the year ahead.

Planning for Innovation: DAA Self-Regulation and the Video Example

October 12, 2016

By Lou Mastria

Digital video has the attention of marketers and consumers – and DAA offers an initial set of specifications for the placement of the YourAdChoices icon in video interest-based ads.

With the recent announcement by eight trade associations – several of them founders of the Digital Advertising Alliance – around cross-platform standards of video ad delivery, it underscored just how important to the current and future state of advertising digital video has become.

Summit Snapshot: The Emerging Ad-Supported Video Ecosystem

June 9, 2016

By Lou Mastria

Big Idea: Video ads are a vital format for advertisers to reach a consumer on multiple devices, and improved customization will increase effectiveness

Association leaders affiliated with the founding of the Digital Advertising Alliance announced their support today (November 16, 2015) with the unveiling of DAA guidance, "Application of the DAA Principles of Transparency and Control to Data Used Across Devices."

Their reaction includes:

Nancy Hill, President and CEO, 4As (American Association of Advertising Agencies)

A Mobile World Gets Ready for a New Generation of Data | DAA is Ready

March 24, 2016

By Lou Mastria

With 104,000 marketers gathering at Mobile World Congress 2016 in late February, one dominant conversation was operability connected to responsible data collection and use for interest-based advertising.

While many changes may be in the offing, reliable, meaningful and industry-wide guidance for responsible data collection for interest-based advertising in apps and on the mobile Web are well established.  In the United States, mobile remains a Digital Advertising Alliance priority.

2016: A Good Outlook for Responsible Data Collection & Consumer Engagement

March 9, 2016

By Lou Mastria

Data is indeed dynamic.  Innovations in ad tech and changes in consumer behavior continue apace – based on all the reports we’re seeing.  All the while, one truth appears to remain:  brands and publishers continue to invest in interest-based, data-driven advertising and marketing as part of a toolset to engage consumers with relevance and convenience.

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