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DAA Program

DAA Introduces Streamlined 2024 Process for Ad Industry to Adopt and Implement AdChoices' Next-Gen 'Cookies and Beyond' Tools

January 5, 2024

Big Idea: As we enter the New Year, the Digital Advertising Alliance (DAA) has launched a next generation of tools to support companies in delivering consumers transparency and control with respect to advertising.

Summit Snapshot: Policymakers are Noting the Good Work of DAA

June 26, 2017

Big Idea: Lawmakers care deeply about consumer privacy -- but they welcome industry self-regulation on privacy issues when they see it to be effective.

Recently, representatives of the ad industry have seen not just increased recognition, but an embrace of the Digital Advertising Alliance and its program among officials, especially as debates about privacy are reviving in Washington and elsewhere. Acceptance of support for advertising self-regulation in the United States appears to be growing.

Take one example from a policymaker address at our most recent DAA Summit 17 (June 13-14, 2017) in Lansdowne, VA.

Summit Snapshot: What’s Your Privacy Team Plan?

March 17, 2017

Big Idea: DAA Principles help advertisers address consumer concerns about privacy -- but that requires cross-enterprise support...

Communication and collaboration throughout organizations are critical to integrate the DAA Principles effectively. Innovations such as location and cross-device data collection and use are current examples where Principles adherence can help marketers manage privacy successfully.

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