NEW YORK, NY – October 13, 2016 – The Digital Advertising Alliance (DAA) today announced that enforcement of its guidance on the Application of the DAA Principles of Transparency and Control to Data Used Across Devices (DAA cross-device guidance) will begin on February 1, 2017.
One thing I’ve learned from working in the ad industry is that building a brand can be a long and challenging process. The DAA only started that process about six years ago, when the cross-industry program and its AdChoices Icon were first launched, but – happily – we’ve made significant progress since then.
Earlier this month, the Digital Advertising Alliance’s self-regulatory program passed a significant milestone, as the 10 millionth unique user exercised an opt out on the DAA’s Consumer Choice Page (https://optout.aboutads.info/). While impressive, that number is not exhaustive, as dozens of companies offer parallel opt-outs to users through their own individual mechanisms.
