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DAA Principles

Demonstrating Digital Advertising Self-Regulation Success for State Attorneys General… in an Up Close and Personal Way

July 27, 2018

By Lou Mastria

DAA and its Accountability Partners brief key state law enforcers on the DAA Principles -- and a real-time walk-through of WebChoices.

Good self-regulation requires constant vigilance and sweat equity, something that the Digital Advertising Alliance’s two Accountability Partners – the Data & Marketing Association (DMA) and the Advertising Self Regulatory Council (A

Summit Snapshot ‘18: Taking Transparency to Digital Political Advertising

July 12, 2018

By Lou Mastria

Big Idea: DAA now provides guidance on application of its Principles to digital political ads. A new working group to devise creative guidelines for the PoliticalAd icon and marker is under way. A Summit18 panel explored developments.

It’s been a little over a month since the Digital Advertising Alliance announced the adaptation of DAA Principles for transparency and accountability to online political advertising, specifically for candidate “express advocacy” ads.  In that time, we published a consumer-facing Web site, and we’re about to embark on a working group t

Summit Snapshot ‘18: Top Policymakers Discuss Global Data Flows for Advertising & Privacy Regulation on Different Borders

July 11, 2018

By Lou Mastria

Big Idea: Two leading policymakers spoke to DAA Summit18 participants on global data flows and consumer trust, and public- and private-sector efforts to enable and bolster both objectives.

“In many ways, it feels like we’re at a data ethics tipping point in respect to the public’s trust,” said Elizabeth Denham, information commissioner of the United Kingdom’s Information Commissioner’s Office (ICO). She was featured in a video address during the DAA Summit18’s keynote policy conversation titled, “A Worldwide Marketplace for Digital Advertising Data | A Middle Road for Trade?”

Digital Advertising Alliance Launches Initiative to Increase Transparency & Accountability in Political Ads

DAA Releases New Guidance & “PoliticalAd” Icon Offering Info on Political Ads; ASRC and DMA to Enforce Program Across Industry

NEW YORK, NY – May 22, 2018 –  The Digital Advertising Alliance (DAA) today launched an industry-wide initiative to increase transparency and accountability around digital political ads, including new guidance for political advertisers and a “PoliticalAd” icon that will link to additional information on such ads. Compliance with the guidance will be independently enforced by the Advertising Self Regulatory Council (ASRC) and the Data & Marketing Association (DMA).

DAA Webinar this Week: How to Take Ad Transparency to the Next Level and Earn Consumer Trust

April 2, 2018

By Lou Mastria

If you are involved with managing a site or running an app where interest-based advertising (IBA) is present – or where any data collection for IBA takes place – the DAA’s webinar this Thursday (April 5, 2018) is designed for you, especially.

Photo of Individuals Holding Devices in a Line

Our April 5 Webinar is for brands and publishers – both business-to-business and consumer – as well as agencies and ad tech companies with their own apps and sites, or which design and support the sites and apps of others.

Helping the Ecosystem Adapt: 9 Ways the DAA Helped in 2017

January 18, 2018

By Lou Mastria

The dynamic nature of digital advertising certainly was proven in 2017 – as our Digital Advertising Alliance self-regulatory program marked its eighth year in market.

While we may be a startup in spirit, we’ve achieved mature reach as our program has helped advertising organizations adapt to new technologies, evolving policy concerns, and ever-higher expectations of consumers.

We’re proud of those accomplishments, which were made possible by the support of our founding associations and the participation of so many hundreds of companies and thousands of brands.

The Brand Safety Continuum: The Role of Privacy Self-Regulation

October 30, 2017

By Lou Mastria

There’s much attention paid of late to brand safety – and that’s a good thing for the long-term growth and overall health of the digital advertising ecosystem.

In almost every measure, brand safety is enhanced where and when transparency is extended.  Cheers to the foresight of our trade association founders: In the Digital Advertising Alliance YourAdChoices program, we’ve known this to be the case for the six-plus years our Principles – and their independent enforcement – have been in-market.

Summit Snapshot: X-Factor -- Responsible Data Collection for Interest-Based Advertising Across Devices

October 7, 2017

By Lou Mastria

Big Idea: The number of different devices we use is growing -- and so are the ways they’re talking to each other. Companies are trying to keep up, connecting cross-device data and marketing responsibly, to meet consumer expectations.

Innovation at DAA Summit 2017….

As marketers continue to coalesce the customer experience through the myriad devices we interact with on a daily basis -- which comScore now estimates to be between 10 and 12 devices per household -- they are also diligently heeding ethical standards and best practices in an increasingly dynamic ecosystem.

Summit Snapshot: Is the IBA Ecosystem Ready for GDPR?

August 16, 2017

By Lou Mastria

Big Idea: Seeking concrete plans for the General Data Protection Regulation (GDPR), companies with business in Europe are looking to their privacy teams, who are identifying practical challenges as well as opportunities.

This blog is Part II of II. Part I discusses what’s known as of June 2017 about GDPR regulation -- scheduled to take effect May 2018.  No information imparted in this blog series should be construed as legal counsel. Rather this post is strictly for information purposes only.

Heard at DAA Summit 2017...

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