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DAA Principles

DAA to Help Convene Initiative on Privacy, Policy and Legal Issues Facing Industry

August 4, 2020

By Lou Mastria

This effort is organized under the Partnership for Responsible Addressable Media (PRAM)

Today, a group of trade associations, many of which are represented on the Digital Advertising Alliance (DAA) Board of Directors, and many DAA Participant companies announced a new initiative to advance and to protect critical functionalities such as customization and analytics for digital media and advertising, while safeguarding privacy and improving the consumer expe

Summit Snapshot: Rep. Diaz Barragán (D-CA) Addresses Responsible Data Use and a Potential National Privacy Law

July 6, 2020

By Lou Mastria

Big Idea: The transparency and safeguards that consumers demand and expect in a national data privacy law are foundational to the DAA Principles and the Privacy for America framework were echoed in a speech by Rep. Diaz Barragán at DAA Virtual Summit 20.

The Digital Advertising Alliance (DAA) may have taken our annual Summit program “virtual” – having to relocate online from our original intended venue in Southern California, because of COVID-19 -- but that didn’t stop an influential member of California’s Congressional delegation from addressing our Summit audience on consumer data concerns and the need for a new federal privacy law.

Summit Snapshot: Peter Frey Lavallee of the Washington PDC Discusses the Intersection of Digital Ads and Politics -- Underscoring the Ever-Present Need for Transparency

June 23, 2020

By Lou Mastria

Big Idea: Political Ads transparency in the digital sphere requires new tools and approaches – Washington State discusses the DAA Political Ads program and the need for a harmonized approach.

With the 2020 election upon us, online media is awash with digital political advertisements.

Summit Snapshot: Reassurance Now and for the Long Run with the YourAdChoices Privacy Program

May 19, 2020

By Lou Mastria

Big Idea: Adherence to DAA Principles is the “go to” for brands when it comes to offering consumers transparency and control.

Earlier this month, at DAA Virtual Summit 20 | ADvolution, it gave me an opportunity to express thanks to our speakers, sponsors, programmers and team – and to reflect on the current advertising and privacy environment.

Consumer Education: Guiding User Choice -- en Español, También

February 4, 2020

By Lou Mastria

Keeping users informed and empowered on their data collection control for interest-based advertising is central to DAA’s consumer education efforts – both in English and Spanish.

Consumer education is an evergreen principle of Digital Advertising Alliance. That’s why each year, we update and renew our efforts to keep browser and mobile app users in the know about the YourAdChoices program. With trillions having been served, the YourAdChoices Icon continues to be an ever-present and real-time gateway to disclosures about data collection for interest-based advertising, and providing opt-out options.

New Study Shows Ad Revenue Benefit through Cookies – Reinforcing Previous 2014 DAA Research: We Can Have Both Personalization & Ubiquitous Privacy Protections

September 5, 2019

By Lou Mastria

YourAdChoices can help strike a balance between valuable relevance and ubiquitous privacy controls.

A newly updated academic study highlighted in AdExchanger this week reinforces a previous separate study commissioned by the Digital Advertising Alliance (D

DAA Participates in Privacy for America Coalition as Digital Advertising Community Proposes New Privacy Standard for Consumers

April 10, 2019

By Lou Mastria

Big Idea: A strong federal privacy law is needed to help make personal data less vulnerable to breach or misuse and to set forth clear, enforceable and nationwide consumer privacy protections for the first time.

This week, the Digital Advertising Alliance (DAA) helped launch Privacy for America (P4A), a new coalition with representatives from virtually every sector of advertising, and the entirety of business sectors represented among advertising users.

It’s Not Wonderful to Imagine a World without Self-Regulation

February 25, 2019

By Lou Mastria

Let’s take an “It’s a Wonderful Life” test to see what-could-have-been scenarios.

There’s been some discussion over the last week about the effectiveness our current self-regulatory regime for digital interest-based advertising. There is always room for improvement, a goal toward which the digital advertising industry continually works collaboratively with policymakers (and which has resulted in policy updates every two years to keep pace with this rapidly-evolving medium).

 

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