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DAA Principles

Summit Snapshot: Ad-Supported Streaming and Meeting Consumer Privacy Expectations

November 5, 2021

Big Idea: As consumer streaming of content booms, that portion that is ad-financed must be privacy-proactive in ways that enhance the overall user experience.

During the Digital Advertising Alliance’s 2021 Virtual Summit, we assembled an innovation panel dedicated to exploring how privacy and trust can be conveyed in such data-driven advertising experiences.

Summit Snapshot: With Data Infinity, the Advertising Operating System Has Evolved to Become a Society Operating System – with Ethical Ramifications

August 5, 2021

Big Idea: Data ethics matter, because a mind shift and generational shift tells us they matter. In the advertising ecosystem, we need data-driven operational systems with oversight to keep pace with people, feelings and fairness.

Data ethics was a central focus of this year’s Digital Advertising Accountability Workshop, held June 24 in conjunction with the Digital Advertising Alliance’s Virtual Summit 2021 – and a keynote conversation between author Rishad Tobaccowala, senior adv

Preparing Consumer Choice for Its Next Chapter – A ‘Thank You’ to Industry Leaders for Their Vision and Support

June 22, 2021

It takes a lot of initiative and preparation to maintain an effective, privacy-friendly consumer opt-out for interest-based advertising in an evolving ad-tech ecosystem. We’re getting it done – with help.

As we move forward to a “beta” launch of token-based opt-out/revocation functionality for consumer choice later this month, I want to take a moment to mark this achievement by acknowledging some of the companies that have raised their hands to help get this developed.

DAA Announces Updated Transparency & Consumer Control with Token-based Opt-out/Revocation Tool

May 12, 2021

AppChoices is being updated to remain consistent with industry best practices and consumer expectations/preferences.

As the digital advertising industry continues to evolve, the Digital Advertising Alliance (DAA) is working to ensure that its time-tested Transparency and Control Principles,

In a New Year, Still amid a Pandemic, Responsible, Relevant Digital Advertising Remains Strong as Direct-to-Consumer Grows and DAA Continues to Help with Brand-Consumer Engagement

February 1, 2021

Among profound circumstances, we are more focused than ever toward keeping advertisers and their customers engaging in transparent, trustworthy ways in 2021.

2020 may be in a rear-view mirror, but its impact on all of us – professionally as well as personally – remains significant. What we once might have taken for granted, soon became cherished: just the ability to wake up each day, be with our families, and go to work. Such an existence – anything but mundane – wasn’t available to everyone.

Enforcement in Action 4.0 – DAA Updates its Review of Independent Accountability Actions to Drive DAA Principles Adherence

December 10, 2020

The keystone of the Digital Advertising Alliance program – independent enforcement – serves to educate the interest-based advertising marketplace on how to use data to serve digital & mobile ads with privacy sensitivity, particularly as we innovate.

As I post this, hundreds of privacy, compliance, marketing and legal professionals at DAA participating companies will soon receive a copy of a newly updated Enforcement in Action casebook, our fourth edition cataloging what we’ve learned from nine years of independent accountability.

ANA Releases Independent Accountability Report for First Half of 2020, Incorporating DAA Principles Enforcement

November 17, 2020

When DAA Accountability Partners publicly report their respective DAA Principles enforcement actions, brands, publishers, agencies, data, ad tech and consumers all benefit.

Independent enforcement is one important hallmark of the Digital Advertising Alliance program.  Brands, agencies, publishers and ad tech companies involved in digital and mobile interest-based marketing space are called upon and expected to adhere to the self-regulatory principles DAA brought to market a decade ago to help consumers with privacy transparency and control.

Summit Snapshot: Identity Management Challenges Underscore Need for Cross-Industry Coordination and Leadership

October 1, 2020

Big idea: As the marketplace ponders what comes now and after cookies, the results will have to balance the value consumers place on privacy, convenience and access to diverse content.

With the industry’s heightened attention on identity management amid policy making and technology developments, it’s no wonder the ad tech community – joined by agencies, publishers and advertisers –

In Response to Inquiry, DAA Informs State of Texas that a Thriving Internet Economy and Effective Privacy Protection Can and Must Co-Exist

September 16, 2020

Until a national data policy standard is enacted by Congress, we need to be vigilant educators of policymakers at all levels of government.

Last month, the Digital Advertising Alliance joined a coalition of trade organizations – all of which serve as our association Board – in providing an informational response to a State of Texas Privacy Protection Advisory Council inquiry. The DAA’s response focused on responsible data collection, digital advertising, privacy protection and related topics.

DAA to Help Convene Initiative on Privacy, Policy and Legal Issues Facing Industry

August 4, 2020

This effort is organized under the Partnership for Responsible Addressable Media (PRAM)

Today, a group of trade associations, many of which are represented on the Digital Advertising Alliance (DAA) Board of Directors, and many DAA Participant companies announced a new initiative to advance and to protect critical functionalities such as customization and analytics for digital media and advertising, while safeguarding privacy and improving the consumer expe

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