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Summit Snapshot: Congresswoman Jan Schakowsky Calls for Comprehensive Federal Privacy Legislation and Asks for Industry Support

September 18, 2023

By Lou Mastria

Big Idea: In a recent address at Digital Advertising Alliance Summit 23: [AD]vance, Congresswoman Jan Schakowsky, the representative of Illinois' Ninth Congressional District, emphasized the urgent need for a comprehensive federal privacy law. We concur.

We were excited to have a perspective from Congresswoman Jan Schakowsky (D-IL) at our Summit in Chicago. The Congresswoman’s address was introduced by Stu Ingis, chairman, Venable LLP, and general counsel to DAA.

Digital Advertising Alliance Launches Opt-Out Functionality for Hashed Phone Number Identifiers

Ad-Related Companies Can 'Future-Proof' Their Identity Plans by Integrating DAA’s Token-ID-Based Tool for Email and Now Phone-Based Choices

WASHINGTON, D.C. – August 2, 2023 – The Digital Advertising Alliance (DAA) today launched new beta functionality allowing individuals to opt out of interest-based advertising (IBA) via the submission of “hashed” -- or encrypted -- phone numbers.

Federal Election Commission Gives U.S. Digital Political Ad Transparency – and DAA Political Ads Program -- an ‘Iconic’ Boost

June 7, 2023

By Lou Mastria

Big Idea: A recent U.S. FEC position on digital and mobile political ad transparency makes room for icon-driven disclosures. With Election Cycle 2024 underway, it's time for DSPs to test and integrate with the DAA Political Ads icon-delivery platform.

Election 2024 may still be a year-and-a-half away – but campaigns are already starting. DSPs need to take immediate note.

Digital Advertising Alliance Launches Initial Certification Process for Addressable Media Identifiers (AMIs)

AMI Providers Must Certify Compliance with AMI Policy Framework; TrustArc to Extend DAA Role to Serve as Initial Certification Partner; LiveRamp First Provider to Undergo Certification; Prebid Addressability Framework To Be Initial Software Service

New York, NY – May 3, 2022 – Today the Digital Advertising Alliance (DAA) announced the launch of its initial certification process for providers of Addressable Media Identifiers (AMIs).

In Defense of Tailored Advertising: Key Trade Groups Rally Around Responsible Data Collection to Serve Relevant Ads and Engage Consumers

March 16, 2022

By Lou Mastria

Big Idea: Societal value is generated through interest-based advertising while extending meaningful consumer privacy, business groups told Members of Congress citing DAA earlier this month. DAA Board members push for balanced federal privacy legislation.

Since 2009, Digital Advertising Alliance Principles have existed to extend meaningful privacy safeguards and controls to consumers while enabling a more relevant advertising experience, and facilitating a thriving, competitive digital economy that serves thousands of businesses and millions of consumers. On March 1, 2022, the House Energy and Commerce Subcommittee on Consumer Protection and Commerce, led by Rep.

2022 – A Year to Reinvest in Responsible Customer Engagement with Relevant Advertising Content

January 26, 2022

By Lou Mastria

Big idea: Relevance requires continual reinvestment. DAA is amid just that to keep pace with consumer identifiers, responsible data collection, and new avenues for transparency and control, thanks to your participation. Let's keep it going, all together.

Digital Advertising Alliance (DAA) Principles were established more than a decade ago to keep pace with a rapidly changing marketplace -- extending effective meaningful privacy protections to US consumers. In many ways, 2021 marked a watershed year – all of it setting the stage for a 2022 that will keep DAA innovating to protect and advance consumer engagement with responsible brands and publishers of content.

Summit Snapshot: Ad-Supported Streaming and Meeting Consumer Privacy Expectations

November 5, 2021

By Lou Mastria

Big Idea: As consumer streaming of content booms, that portion that is ad-financed must be privacy-proactive in ways that enhance the overall user experience.

During the Digital Advertising Alliance’s 2021 Virtual Summit, we assembled an innovation panel dedicated to exploring how privacy and trust can be conveyed in such data-driven advertising experiences.

Summit Snapshot: With Data Infinity, the Advertising Operating System Has Evolved to Become a Society Operating System – with Ethical Ramifications

August 5, 2021

By Lou Mastria

Big Idea: Data ethics matter, because a mind shift and generational shift tells us they matter. In the advertising ecosystem, we need data-driven operational systems with oversight to keep pace with people, feelings and fairness.

Data ethics was a central focus of this year’s Digital Advertising Accountability Workshop, held June 24 in conjunction with the Digital Advertising Alliance’s Virtual Summit 2021 – and a keynote conversation between author Rishad Tobaccowala, senior adv

Preparing Consumer Choice for Its Next Chapter – A ‘Thank You’ to Industry Leaders for Their Vision and Support

June 22, 2021

By Lou Mastria

It takes a lot of initiative and preparation to maintain an effective, privacy-friendly consumer opt-out for interest-based advertising in an evolving ad-tech ecosystem. We’re getting it done – with help.

As we move forward to a “beta” launch of token-based opt-out/revocation functionality for consumer choice later this month, I want to take a moment to mark this achievement by acknowledging some of the companies that have raised their hands to help get this developed.

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