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DAA Introduces Streamlined 2024 Process for Ad Industry to Adopt and Implement AdChoices' Next-Gen 'Cookies and Beyond' Tools

January 5, 2024

Big Idea: As we enter the New Year, the Digital Advertising Alliance (DAA) has launched a next generation of tools to support companies in delivering consumers transparency and control with respect to advertising.

A New Initiative to Advance Industry Privacy Protection Principles and Drive Efforts to Pass a Uniform Federal Privacy Law

December 8, 2023

Big Idea: One of DAA’s founders – American Advertising Federation (AAF) – recently announced it has joined a new privacy initiative launched in October by two other DAA founders – Association of National Advertisers (ANA) and 4A’s.

Big Idea: One of DAA’s founders – American Advertising Federation (AAF) – recently announced it has joined a new privacy initiative launched in October by two other DAA founders – Association of National Advertisers (ANA) and 4A’s.  The Responsible Privacy in Advertising Initiative (RPIA) is designed to evolve and enhance industry data privacy principles for responsible online advertising practices and to reinvigorate congressional efforts to enact pree

Summit Snapshot: Congresswoman Jan Schakowsky Calls for Comprehensive Federal Privacy Legislation and Asks for Industry Support

September 18, 2023

Big Idea: In a recent address at Digital Advertising Alliance Summit 23: [AD]vance, Congresswoman Jan Schakowsky, the representative of Illinois' Ninth Congressional District, emphasized the urgent need for a comprehensive federal privacy law. We concur.

We were excited to have a perspective from Congresswoman Jan Schakowsky (D-IL) at our Summit in Chicago. The Congresswoman’s address was introduced by Stu Ingis, chairman, Venable LLP, and general counsel to DAA.

DAA Summit 23 delegates heard remarks of Rep. Jan Schakowsky (D-IL) regarding a balance of protections for both consumers and the ad industry.

Digital Advertising Alliance Launches Opt-Out Functionality for Hashed Phone Number Identifiers

Ad-Related Companies Can 'Future-Proof' Their Identity Plans by Integrating DAA’s Token-ID-Based Tool for Email and Now Phone-Based Choices

WASHINGTON, D.C. – August 2, 2023 – The Digital Advertising Alliance (DAA) today launched new beta functionality allowing individuals to opt out of interest-based advertising (IBA) via the submission of “hashed” -- or encrypted -- phone numbers.

Federal Election Commission Gives U.S. Digital Political Ad Transparency – and DAA Political Ads Program -- an ‘Iconic’ Boost

June 7, 2023

Big Idea: A recent U.S. FEC position on digital and mobile political ad transparency makes room for icon-driven disclosures. With Election Cycle 2024 underway, it's time for DSPs to test and integrate with the DAA Political Ads icon-delivery platform.

Election 2024 may still be a year-and-a-half away – but campaigns are already starting. DSPs need to take immediate note.

Digital Advertising Alliance Launches Initial Certification Process for Addressable Media Identifiers (AMIs)

AMI Providers Must Certify Compliance with AMI Policy Framework; TrustArc to Extend DAA Role to Serve as Initial Certification Partner; LiveRamp First Provider to Undergo Certification; Prebid Addressability Framework To Be Initial Software Service

New York, NY – May 3, 2022 – Today the Digital Advertising Alliance (DAA) announced the launch of its initial certification process for providers of Addressable Media Identifiers (AMIs).

In Defense of Tailored Advertising: Key Trade Groups Rally Around Responsible Data Collection to Serve Relevant Ads and Engage Consumers

March 16, 2022

Big Idea: Societal value is generated through interest-based advertising while extending meaningful consumer privacy, business groups told Members of Congress citing DAA earlier this month. DAA Board members push for balanced federal privacy legislation.

Since 2009, Digital Advertising Alliance Principles have existed to extend meaningful privacy safeguards and controls to consumers while enabling a more relevant advertising experience, and facilitating a thriving, competitive digital economy that serves thousands of businesses and millions of consumers. On March 1, 2022, the House Energy and Commerce Subcommittee on Consumer Protection and Commerce, led by Rep.

2022 – A Year to Reinvest in Responsible Customer Engagement with Relevant Advertising Content

January 26, 2022

Big idea: Relevance requires continual reinvestment. DAA is amid just that to keep pace with consumer identifiers, responsible data collection, and new avenues for transparency and control, thanks to your participation. Let's keep it going, all together.

Digital Advertising Alliance (DAA) Principles were established more than a decade ago to keep pace with a rapidly changing marketplace -- extending effective meaningful privacy protections to US consumers. In many ways, 2021 marked a watershed year – all of it setting the stage for a 2022 that will keep DAA innovating to protect and advance consumer engagement with responsible brands and publishers of content.

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